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MARKET ORIENTATION OF BUSINESS SCHOOLS: A DEVELOPMENT OPPORTUNITY FOR THE BUSINESS MODEL OF UNIVERSITY BUSINESS SCHOOLS IN TRANSITION COUNTRIES

Maja Rosi, David Tuček, Vojko Potočan, Milan Jurše

Globalization of higher education and, consequently, of business education, is becoming one of the major challenges for the future development of the academic environment, as it accelerates the international dimension of higher education, which is very important to improve the quality of education, research and other higher education services (Jibeen & Khan, 2015). The paper`s research is limited to business education, whereby the term Business School is used for all high level educational institutions that offer study from fields related to Business, Commerce e.g. Economics, Finance, Management (as defined in the Oxford Dictionary). Therefore, terminological limitations should also be noted.
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