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SUPPLIER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT: A CASE STUDY FROM THE SEMICONDUCTOR INDUSTRY

Özalp Vayvay, Maria Manuela Cruz-Cunha

For the last years, global competition has strengthened the significance of a company’s ability to introduce new products, while responding to increasingly dynamic markets with customers rapidly changing needs, and thus claiming for shortening the time required to design, develop and manufacture, as well as for cost reduction, increased reliability, quality improvement and sustainability. In this context, firms are implementing a wide variety of different techniques, management processes and development strategies in their quest for shorter development cycles and permanent business alignment with the market requirements (Cunha & Putnik, 2006).
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MULTICRITERIA DECISION-MAKING WEIGHTS AND A COMPETITIVE PRODUCT DESIGN

Filip Tošenovský

Competitive environments exist or can be created for a majority of human activities. This is true because human activity can usually be performed by more than one subject, and to incite subjects to being competitive, it suffices to compare results of their activity on the basis of selected criteria or features which characterize these results.
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