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THE EFFECTS OF PERCEIVED SATISFACTION WITH SERVICE RECOVERY EFFORTS: A STUDY IN A HOTEL SETTING

Estrella Díaz, Mar Gómez, David Martín-Consuegra, Arturo Molina

Innovation and the adoption of new business practices related to customer satisfaction are essential to improve social performance and sustainability, specifically in the tourism sector. While some tourism companies have developed new work strategies, it is difficult to consider issues such as quality certification, environmental policies, human resource training, or customer service norms, among other aspects. For example, in the case of hotels and restaurants, improved sustainability policies have been promoted through regulations and special actions (such as the ITQ 2000 ® RS norm), which generate more effective approaches to planning, innovation and customers and stakeholder relations (Buckley, 2012).
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ACCESSIBLE TOURISM FOR ALL – CURRENT STATE IN THE CZECH BUSINESS AND NON-BUSINESS ENVIRONMENT

Ivica Linderová, Petr Janeček

Tourism is a sector of remarkable economic importance. It is currently one of the most dynamically developing sectors of the economy. It provides huge opportunities for socio-economic development (Maráková, Dyr, & Wolak-Tuzimek, 2016). According to the World Tourism Organisation (UNWTO), the European tourism economy contributes about 5% (depending on its definition up to 11%) to the GDP of the European Union and provides between 8 and 24 million jobs (depending on the definition of the sector). Tourism development has numerous economic and socio-cultural impacts on the regional economy, entrepreneurship and local businesses.
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THE FACTORS INFLUENCING THE DECISION ON THE LOCATION OF HOTELS DEPENDING ON THEIR SIZE IN POLAND

Daniel Puciato, Agnieszka Gawlik, Bolesław Goranczewski, Piotr Oleśniewicz, Barbara Woś, Soňa Jandová, Julita Markiewicz-Patkowska, Mariusz Sołtys

In general, hotel location involves selecting a specific country, region and settlement unit (commune or town), where a hotel enterprise could be located (Damborský & Wokoun, 2010; Godlewska, 2001). The location of tourist enterprises, such as hotels, is fundamental to the size of the tourist demand and thus affects the economic efficiency and profitability of the hotel (Lado-Sestayo, Otero-González, & VivelBúa, 2014; Parte-Esteban & Alberca-Oliver, 2015; Puciato, 2016; Puciato & Dziedzic, 2016; Půlpánová & Simová, 2012; Simová, 2011; Simová & Zemanová, 2011; Sohrabi, Vanani, Tahmasebipur, & Fazli, 2012).
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A RESTAURANT QUALITY MODEL BASED ON MARKETING FACTORS

Marko Kukanja, Doris Gomezelj Omerzel, Boris Bukovec

In the highly competitive restaurant industry, satisfying guests should be the critical objective of all businesses that wish to prosper and encourage repeat purchases. However, ensuring proper quality in restaurants is limited by a number of industry-specific factors, including volatile demand, small businesses, intense competition, the wide range of food and beverage products offered, the inseparability of production and consumption, intangibility of services, labour-intensive production, the importance of employees’ attitude towards guests and many other factors that significantly affect the level of overall service quality.
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PRICING OF THE TOURISM PRODUCT: A TOOL FOR ENTREPRENEURS TO ADAPT TO A FLEXIBLE MARKET

Anuţa Buiga, Roxana Stegerean, Alexandru Chiş, Dorina Lazăr

During the last decades, the tourism industry from Central and Eastern European countries has gained an increasing importance. Because of the diversity of businesses and activities inside this sector, the tourism can be considered an effective engine for emerging sectors and for economy. Furthermore, due to its diverse, beautiful nature and valuable historical and cultural inheritance we consider that the tourism sector has growth potential, high efficiency and thus, opportunities for significant contributions both to national GDP and added value.
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FACTORS OF TOURISM’S COMPETITIVENESS IN THE EUROPEAN UNION COUNTRIES

Vanda Maráková, Tadeusz Dyr, Anna Wolak-Tuzimek

Tourism is currently among the most dynamically growing branches of the national economy and a major sector of employment. It is an important area of activity of contemporary society, as well as one of the largest and most profitable industries globally.
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DESTINATION ATTRACTIVENESS OF SLOVAKIA: PERSPECTIVES OF DEMAND FROM MAJOR TOURISM SOURCE MARKETS

Kristína Pompurová, Ivana Šimočková

According to World Travel & Tourism Council, in 2011, tourism generated 9.1% of global GDP and its total impact of 8.3% of world employment makes it the world’s leading job sustainers with almost 255 million jobs created. Despite a considerable tourism potential of Slovakia, its economic benefits are significantly lower (tourism generated 6% of GDP and 5.8% of total employment, which ranks it at 71st place from 181 countries according to WTTC).
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Meranie ekonomického a finančného vplyvu majstrovstiev sveta v hokeji 2011 na mesto Košice

Miriam Šebová, Peter Džupka

Pri posudzovaní významu a účinkov ekonomických aktivít v ohraničenom priestore ponúkajú ekonomické vedy aparát vybraných nástrojov. Pre prax je zaujímavé skúmať ekonomický vplyv veľkých infraštruktúrnych projektov (napr. výstavby letísk, prístavov, diaľnic, priemyselnýchch parkov) alebo vplyvy lokalizácie podnikov a inštitúcií. Výber vhodnej metódy skúmaniazávisí od typu posudzovanej aktivity a cieľa analýzy, pričom najãastejšie sa využívajú finančná analýza, cost-benefit analýza,štúdie uskutočnitelnosti, analýzy vplyvov na životné prostredie a tzv. štúdie ekonomických vplyvov (angl. economic impacts), ktoré umožňujú kvantifikovať dodatočné príjmy, ktoré prinesie analyzovaná aktivita pre lokálnu, regionálnu alebo národnú ekonomiku.
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