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DETERMINANTS OF THE SELECTION OF TRAVEL AGENCIES ON POLISH TOURIST SERVICES MARKET

Anna Mazurek-Kusiak

The tourist services market is a very variable and difficult to predict market (Chen & Kang, 2015) that reacts quickly to factors and turmoil occurring in the international, national and local environment. Impact of these factors is evident both on the supply and on the demand side (Zdon-Korzeniowska & Rachwał, 2011). Studies by Millana and Esteban (2004), Silva and Gonçalves (2016) and Chih-Wen (2016) showed that customers are not loyal to their travel agencies. Changing the organizer of tourist services is not a problem for tourists, nor does it raise any resistance such as may occur, for example, when changing the telephone operator, bank or energy supplier. Thus, it is more difficult for travel agencies to acquire regular customers than for other service companies. In addition, they must adapt the offer more precisely to the needs of customers to convince them to purchase the services offered (Rudawska, 2010), therefore it is so important to know the main goals of tourist trips, customers’ needs and determinants, that guide the selection of the organizer of a tourism. In order to gain their trust, they must choose appropriate communication channels to establish a dialogue with the customer, promote their own brand and the tourist products they sell.
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HOW CORPORATE GOVERNANCE AND CSR DISCLOSURE AFFECT FIRM PERFORMANCE?

Muhammad Suhaib Manzoor, Ramiz ur Rehman, Muhammad Islam Usman, Muhammad Ishfaq Ahmad

CSR (corporate social responsibility) disclosure evolved as a result of corporate reporting in response to changes in conditions in which companies operate. Gray, Owen and Adams (1996) describe CSR disclosure/reporting as „the process of communicating the social and environmental effects of the economic actions of organizations to particular interest groups within society and society at large“. Elkington (1997) states that the terms CSR reporting, Social Reporting, Corporate Citizenship, Sustainability Reporting and Triple Bottom Line Reporting have been employed in the studies interchangeably. To meet 21st century corporate challenges, the corporate reporting system has changed somehow with an inclusion of non-financial disclosure. Krasodomska and Cho (2017) explain the extent of non-financial reporting presented by the corporation regarding activities such as human resources, risk management, product innovation and quality, and impact of corporate decisions on environment and society.
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CRITICAL SUCCESS FACTORS IN ERP SYSTEM ADOPTION: COMPARATIVE ANALYSIS OF THE PRIVATE AND THE PUBLIC SECTOR

Laslo Seres, Pere Tumbas, Predrag Matkovic, Marton Sakal

Enterprise Resource Planning (ERP) systems are enterprise-wide information systems that integrate and control the complete range of processes and functions, in order to provide a holistic view of the business from a single information and information technology (IT) architecture (Klaus, Rosemann, & Gable, 2000), enabling organizations to manage efficient and effective use of their resources by using a complete, integrated, packaged software solution and a common central database for the organization’s information-processing needs (Al-Fawaz, Eldabi, & Naseer, 2010). By adopting an ERP system, organizations are looking for a better use of their own resources in order to raise their own efficiency, which can be jeopardized by high costs associated with ERP implementation, staff training, as well as maintaining and aligning the system with the needs of the organization (Jáčová, Brabec, & Horák, 2013).
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DECISION TREE MODELLING OF E-CONSUMERS’ PREFERENCES FOR INTERNET MARKETING COMMUNICATION TOOLS DURING BROWSING

Jolanta Sabaitytė, Vida Davidavičienė, Jarmila Straková, Jurgita Raudeliūnienė

The rapid development of information communication technologies (ICT) has expanded the possibilities for marketing communication. In order to increase business competitiveness and carry out effective marketing activities, it has therefore become important to acquire knowledge about e-consumers and to identify significant elements that shape their virtual behaviour and influence their decision to buy. An analysis of scientific literature revealed that there is a gap in knowledge with regards to the e-consumer behaviour of different generations, as customer segments, and their preferences in the purchase phase. The purchase phase is characterised by different internet marketing communication elements, which influence the performance of browsing and searching tasks. The goal of the research presented in this article was to determine the most significant internet marketing communication elements during the purchase phase of the e-consumer journey by performing a browsing task and using the mathematical decision tree approach.
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WEBSITE USABILITY AND USER EXPERIENCE DURING SHOPPING ONLINE FROM ABROAD

Jozef Bucko, Lukáš Kakalejčík

Website usability and user experience are key measures of website quality (Sivaji & Tzuaan, 2012) and a key component of the websites that are commercially successful (Lowry et al., 2006). For today’s users, there are so many options in the environment of the Internet that each misstep in meeting user’s expectations might result in loss of the potential customer (Kakalejčík, 2016). Krug (2014) consider the usable website to be a place where a person of average (or even below average) ability and experience can figure out how to use the website in order to accomplish something without it being more difficult than is the value obtained by using it. The usable website has several attributes. It is useful, learnable, memorable, effective, efficient, desirable and delightful. Moreover, Aziz, Kamaludin, and Sulaiman (2013) add satisfaction and accessibility as additional features. Casaló, Flavián, and Guinalíu (2008) claim that perceived usability is an indirect factor that affects customer loyalty and positive word-of-mouth through satisfaction.
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QUALITY EVALUATION OF INTERNET WEBSITES WHICH REPRESENTS THE LITHUANIAN BASKETBALL THROUGH CONSUMERS APPROACH

Antanas Ūsas, Edmundas Jasinskas, Dalia Štreimikienė, Biruta Švagždienė, Artūras Simanavičius

Information communication technologies (ICT) over the last five years have become one of the main parts of the society. Smartphones, personal computers have become an integral part of everyday life. E-commerce is a very relevant subject and the topic is discussed around the world. In 2013, 41% of all internet users had purchased online and sales in 2015, reach $1,471 billion (statista.com, 2016).
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INTERNET OF THINGS AND ITS CHALLENGES IN SUPPLY CHAIN MANAGEMENT: A ROUGH STRENGTH- RELATION ANALYSIS METHOD

Mahsa Pishdar, Fatemeh Ghasemzadeh, Jurgita Antucheviciene, Jonas Saparauskas

Internet of Things (IOT) technology which turns out as a buzzword in the ICT contains elements such as biometrics, sensors and controlling data of the real world into the information technology platform (Mital et al., 2017). Research institutes predict its economic potential to be enormous and applicable in different industries such as healthcare, energy management, industrial automation, environmental management, traffic management, logistic and supply chain management (Kim & Kim, 2016).
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RISK-BASED CONTROL OF THE NEGATIVE EFFECT OF DISCONTINUED AUTOMATED PROCESSES – A CASE FROM THE AGRICULTURAL DOMAIN

Athanasios Podaras

The emergence of ICT technologies in the modern era has facilitated and ameliorated the execution of critical business processes. Agriculture is a domain where automation is present in various forms, important and enables farmers increase productivity and improve environmental policies. However, the “industries are faced with numerous types of natural and man-made threats and disruptions” (Maboudian & Rezaie, 2017). As a consequence, effective policies against such threats should be developed.
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EFFECTIVE EVALUATION OF CLOUD COMPUTING INVESTMENT – APPLICATION OF COST BENEFIT METHOD ANALYSIS

Petra Marešová, Vladimír Soběslav

Dependence of economic competitiveness on ICT has been proven in the studies at enterprise level by e.g. Dedrick et al. (2003), and at macroeconomic level by e.g. Niebel (2014). All studies collectively appraise the positive influence of ICT sector development. Nowadays, employing ICT both into enterprises and state administration is a great step towards increasing productivity and therefore, economic competitiveness (Antlova et al., 2011).
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DIAGNOSING ORGANIZATIONAL CULTURE IN NATIONAL AND INTERCULTURAL CONTEXT

Milota Vetráková, Lukáš Smerek

There is almost no area of life and industry, which would not face the new challenges of globalization. Organizations operating in Slovakia are not an exception. Globalization is the process of international integration arising from the interchange of all areas (economics, politics, culture, communication, environment, etc.) observed especially in recently (Orieška 2009, p. 131).
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