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Facebook Advertising and its Efficiency on the Slovak Market

Martin Vejačka

At the beginning of the 21st century web has changed into the new form. Web experts identified the trend of user generated content on the web and started to call it web 2.0. Typical examples of web 2.0 terms are blogs, wikis, virtual worlds and currently very popular social networking sites. The web social networks are virtual places where millions of people meet, chat, share their photos, videos, opinions on all possible topics.
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Miesto symbolov v marketingovej komunikácii

Jaroslav Ďaďo, Zuzana Goliášová

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