Ekonomika a management
SUPPLIER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT: A CASE STUDY FROM THE SEMICONDUCTOR INDUSTRY
For the last years, global competition has strengthened the signiﬁcance of a company’s ability to introduce new products, while responding to increasingly dynamic markets with customers rapidly changing needs, and thus claiming for shortening the time required to design, develop and manufacture, as well as for cost reduction, increased reliability, quality improvement and sustainability. In this context, ﬁrms are implementing a wide variety of different techniques, management processes and development strategies in their quest for shorter development cycles and permanent business alignment with the market requirements (Cunha & Putnik, 2006).
Jméno a příjmení autora:
Özalp Vayvay, Maria Manuela Cruz-Cunha
New product development, supplier involvement, semiconductor industry, buyersupplier relationship
DOI (& full text):
The global competition requires that the companies adapt themselves to technological changes rapidly, develop new products, reduce the cost, shorten the time to market, and increase the quality. In…více
The global competition requires that the companies adapt themselves to technological changes rapidly, develop new products, reduce the cost, shorten the time to market, and increase the quality. In this context, supplier involvement in New Product Development (NPD) is determinant for a company to respond to the requirements of the increasingly dynamic markets. The main purpose of the paper is to demonstrate the importance of supplier involvement in NPD, buyersupplier relationships and their effects on buyer’s NPD process, highlighting the beneﬁts of supplier involvement, the barriers, the strategic aspects and industry aspects. These issues are addressed with a case study from the semiconductor industry. Besides helping to understand NPD in the semiconductor industry, the contribution and ﬁndings of this work are clear: the results achieved conﬁrm the ﬁndings of studies referred in the literature review, and conﬁrm that the semiconductor industry sector requires a closer and more complex relationship structure with suppliers, given the speciﬁcities and challenges of the sector, such as rapid technological changes, permanent innovation, global competition, reduction of cost and time-to-market cycle, increased capacity, among other. The main contribution of the paper to the scientiﬁc literature and to managers is the better understanding of the buyer-supplier relationships in NPD in the semiconductor industry.
Ekonomika a management