Ekonomika a management
SIGNIFICANCE OF STRATEGIC PLANNING FOR RESULTS OF SPORT ORGANIZATION
In the present day dynamic and competitive environment, organizations are constantly facing the issue of a suitable strategy so that they would timely choose the best business model and would avoid strategy collapse (Hambrick & Frederickso, 2005; Vargo & Seville, 2011). In today’s world of business and services competition is very high, therefore, in order to function effectively and proﬁtably organizations have to ﬁnd ways that would enable them to achieve their goals and to compete in the market successfully.
Jméno a příjmení autora:
Jovica Petkovic, Edmundas Jasinskas, Laima Jesevičiūtė-Ufartienė
Strategic planning, strategic results, sport organization, innovation, organizational development
DOI (& full text):
The article focuses on the application of strategic planning activities in a sport organization. Firstly, strategic planning activities are distinguished and their signiﬁcance for organizations…více
The article focuses on the application of strategic planning activities in a sport organization. Firstly, strategic planning activities are distinguished and their signiﬁcance for organizations analyzed. The following activities are emphasized – setting of strategic goals, analysis, and prognostication, the choice of strategy and its implementation, as well as the feedback. The research deals individually with the issue of management participation in the strategic planning activities and raises the question of their documentation. The signiﬁcance of strategic planning activities can be identiﬁed through the achieved strategic results, i.e. innovativeness and development. The article presents an empiric research with Kaunas city sport clubs as its participants.
Though the analysis showed that strategic planning activities are itemized, the process of their analysis should include distinguishing the main activities that would cover other more detailed ones. Strategy results reﬂ ected in service innovativeness, network, client scope, and workplace development, could be signiﬁed as an individual strategic planning element showing the signiﬁcance of planning activities.
When researching the strategic planning and management aspects of sport organizations, it was discovered that the importance of strategic activities for the results of these organizations is statistically signiﬁcant. Sport organizations are oriented towards all strategic management activities and are striving to create results directed to development. The following strategic activity aspects are appropriately evaluated – organizations give sufﬁcient attention to the process of strategic management, its formalization and documentation and innovative results are achieved. The insufﬁcient understanding of connection between goal setting and strategic planning and management activities carried out in an organization could be distinguished as a negative aspect.
Ekonomika a management