ETHICS IN BUSINESS AND COMMUNICATION: COMMON GROUND OR INCOMMENSURABLE?


Ekonomika a management

ETHICS IN BUSINESS AND COMMUNICATION: COMMON GROUND OR INCOMMENSURABLE?

The discourse – conversation – surrounding ethics has its roots in the Socratic and Platonic tradition, which displaced that of the pre-Socratic philosophers such as Thales and Anaximander. Taking a rationalist approach, i.e. the inseparability of ethics from knowledge, Socrates and Plato entirely changed the landscape in terms of the epistemological discourse. Plato (2006) develops the idea of Socratic rationalistic ethics and considers good (alongside beauty) and justice as fundamental to reality. Aristotle (2011) holds that wise decisions are an indication of a virtuous way of life and a social order that is just. Unsurprisingly, in his view ethics is the common, indissoluble link between individual activity and social relations. Similarly, for Thomas Aquinas (1948-1949), ethics encompasses rules that govern our actions and virtues, both of which are milestones for the individual. Immanuel Kant (1997) stresses the rationalistic principle of ethics by appealing to practical reason, i.e. reason as a guide to practical activity.
Jméno a příjmení autora:

Tomas Kačerauskas

Rok:
2019
Ročník:
22
Číslo:
1
Klíčová slova:
Business ethics, communication ethics, corporation ethics, metacommunication, ethical maxims
DOI (& full text):
Anotace:
Do business and communication share common ethical ground or are they incommensurable notions? This paper explores the on-going conversation surrounding the role of ethics in business and…více
Do business and communication share common ethical ground or are they incommensurable notions? This paper explores the on-going conversation surrounding the role of ethics in business and communication and related practical issues. A critical approach has been applied towards the issues, and a historical approach applied by demonstrating the ethical ideas in the history of philosophy. The regional approach is used which appeals to such ethical regions as professional ethics as well ethics in the cultural rims. Through the analysis of the relationship between global and local ethics in business and communication, the paper examines problems and issues with particular reference to meta-discourse, media, market, and, significantly, propaganda. Part 1 considers the main problems germane to business ethics, which is followed by analysis of the issues pertaining to communication ethics. Part 2 draws a comparison between the two and develops a critical approach. Kantian analysis is applied to the generally accepted maxims of ethics in business and communication. Such maxims include the reminder that: “uniformity in global communication is not possible”; and “avoid conducting business by slavishly copying others”. Furthermore, “never seek either business or communication at any price”. Put simply, the aforementioned imply something that is both simple and direct: “know the limits of your communication” and “know the limits of your business”. The paper adopts a critical approach rather than euphoric discourses concerning business and communication ethics that are typical of much of the current literature. Beside this, the relationship between global (universal) and local (regional) in ethical level is developed.
Sekce:
Ekonomika a management

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