Ověření metodiky hodnocení konkurenceschopnosti podniku v podmínkách udržitelného rozvoje v praxi


Ekonomika a management

Ověření metodiky hodnocení konkurenceschopnosti podniku v podmínkách udržitelného rozvoje v praxi

Jméno a příjmení autora:

Marcela Kožená

Rok:
2003
Číslo:
4
Klíčová slova:
ochrana životního prostředí, hodnocení konkurenceschopnosti podniku metodou marketingového auditu v podmínkách udržitelného rozvoje, ověření navržené metodiky v praxi
DOI (& full text):
Anotace:
The environmental protection should be realized especially on the enterprise level because environmental pollution is caused mainly by activities of enterprises. The wastes of their production…více
The environmental protection should be realized especially on the enterprise level because environmental pollution is caused mainly by activities of enterprises. The wastes of their production destroy nature and harm human health. Therefore it is necessary to integrate environmental protection in main strategic aims of enterprises and to apply its principles to all enterprise activities. There are many methods for evaluation of the enterprises competitive ability contemporary but without environmental aspects. In this case was used the marketing audit methodology for evaluation of the enterprise competitive ability. The aim of this article is testing of methodology of enterprises competition ability in the conditions of sustainable development in Czech industry enterprises.
Sekce:
Ekonomika a management

?
NAPOVEDA
povinné
Jazyk