Nové formy marketingu na českém internetu a vývojové trendy


Nové formy marketingu na českém internetu a vývojové trendy

Jméno a příjmení autora:

Jan Křivský

Rok:
2003
Číslo:
4
Klíčová slova:
internet, marketing, e-komerce, internetová reklama, rozvoj internetového marketingu, trendy rozvoje
DOI (& full text):
Anotace:
This article disserts about the situation in developing the marketing fields on the internet used in the czech region. First part outlines the very genesis of marketing on the internet itself. Second…více
This article disserts about the situation in developing the marketing fields on the internet used in the czech region. First part outlines the very genesis of marketing on the internet itself. Second part analyses nowadays most preffered ways of using the possibilities of marketing on internet. Third part describes the latest procedures of the electronic business, which are finally beginning to be asserted also in Czech republic. Last part prognoses the dimensions and trends of the electronic commerce development on the czech internet.

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