Audit reklamy jako nástroj marketingové kontroly


Audit reklamy jako nástroj marketingové kontroly

Jméno a příjmení autora:

Pavla Staňková

Rok:
2003
Číslo:
4
Klíčová slova:
controlling, kontrola, marketingový controlling, marketingový audit, marketingová kontrola, audit reklamy
DOI (& full text):
Anotace:
It´s obvious, that advertising audit is as important tool in a marketing controlling process. We can describe the advertising audit as a complex, systematically and periodic advertising controll and…více
It´s obvious, that advertising audit is as important tool in a marketing controlling process. We can describe the advertising audit as a complex, systematically and periodic advertising controll and advertising activites in the company. Necessary, we get comprehend advertising audit as a part of a systematic and complex marketing control, as it´s subsystem.

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