poradenstvo, poradca, poradenská firma, klient, marketingové poradenstvo
Abstract: Consulting and its Importance for Marketing Consulting
Consulting and its importance form marketing consulting has experienced both rapid growth and extensive transformation in the sector of business services. Consultant is anyone who gives advices or performes other services of professional nature in return for compensation. Consulting firms may be defined by other aspects of their business, including size, location and the type of client they serve. There are many reasons why business organizations use consultants: lack of available personnel, the need for an outside opinion, traing employees etc. The article deals with consulting and its role in marketing. Marketing consulting belongs to the most important areas of management consulting.