Marketingová strategie malé a velké firmy


Marketingová strategie malé a velké firmy

Jméno a příjmení autora:

Jiří Kudera

Rok:
2003
Číslo:
1
Klíčová slova:
malé a velké firmy, drobné podnikání, marketingová teorie firmy, firemní strategie
DOI (& full text):
Anotace:
Abstract: Marketing Strategy of Small and Big Firm Through the difference between small and big firms and recognition of situation, where it is realized, paper investigates the grade and strategy of…více
Abstract: Marketing Strategy of Small and Big Firm
Through the difference between small and big firms and recognition of situation, where it is realized, paper investigates the grade and strategy of small firms in present conditions. The paper investigates the theoretical essence by the scientific discipline The Theory of Firm. It judges the connection to the real environs by the circumstances of firm in difficult trade economy on the break of 20th and 21st century. It adjudicates the correlation between theory and practice by using the adequate period in theory firm - marketing theory of firm.

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