Maloobchodní značky


Maloobchodní značky

Jméno a příjmení autora:

Ladislava Novotná

Rok:
2003
Číslo:
1
Klíčová slova:
vlastní značka, značka distributora, rychloobrátkové zboží, obchodní řetězec, distribuce pod značkou maloobchodníka, maloobchodní trh
DOI (& full text):
Anotace:
Abstract: Distributor's own Brands Retail market is dramatically changing and internationalizing in Central and Eastern Europe.Number of FMCG producers choose distribution strategy based on private…více
Abstract: Distributor's own Brands
Retail market is dramatically changing and internationalizing in Central and Eastern Europe.Number of FMCG producers choose distribution strategy based on private label. Use of distributor's own brand becomes one of competitive strategies aiming at increase of market share and has an impact on listing of branded products. Czech consumer is generally not very loyal to brands. Concerning retail brands,consumers do not distingish among different types so far. Retail chains apply co-operation international,local and their own brands.

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