Marketingové aspekty sportu


Marketingové aspekty sportu

Jméno a příjmení autora:

Eva Čáslavová

Rok:
2001
Číslo:
4
Klíčová slova:
marketing sportu, klasifikace sportovních produktů, místa produkce ve sportu, sportovní organizace
DOI (& full text):
Anotace:
The author analyses sport marketing implementation in her article. She shows a lot of varieties, which are determined by characteristics features of sport products, sport organisations management,…více
The author analyses sport marketing implementation in her article. She shows a lot of varieties, which are determined by characteristics features of sport products, sport organisations management, where these products are created, and by specific market situation in sport.

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NAPOVEDA
povinné
Jazyk