Nové marketingové trendy jako příležitost zvýšení vlivu marketingu na dosažení konkurenčních výhod


Marketing a obchod

Nové marketingové trendy jako příležitost zvýšení vlivu marketingu na dosažení konkurenčních výhod

Jméno a příjmení autora:

Michal Pilík

Rok:
2008
Číslo:
2
Strany:
107 - 119
Klíčová slova:
marketing, new marketing trends, e-marketing, competitiveness
JEL klasifikace:
DOI (& full text):
Anotace:
This paper is the extract of the thesis „New Marketing as an Opportunity of Increasing Marketing Influence on Enterprise Competitiveness“ which was successfully defended in June 2007. New marketing…více
This paper is the extract of the thesis „New Marketing as an Opportunity of Increasing Marketing Influence on Enterprise Competitiveness“ which was successfully defended in June 2007. New marketing trends are the future of marketing theory and business practice. Literature research follows new marketing trends from theoretical point of view. With respect to their number and a wide spectrum mainly of English literature, these trends could be grouped into four categories most frequented in literature.
Sekce:
Marketing a obchod

?
NAPOVEDA
povinné
Jazyk