Competitiveness, investment, value of enterprises, sales discount, efficiency, return, value management of enterprises
This article is generally focused on the problems of the competitive strength and their optimal decisions in the area of strategic directing. I give the space mainly to the basic goals in the directing of the firms, that I consider being a valuation of the company. Again, I advert to the relativity in the range of notions (e.g. the „small“ company contra the big corporation) in nowadays company world were the fusions and the acquisitions dominated. This text is chronologically my third text where I point at the necessary comprehension of the maximization in the firm valuation as its basic goals of the business. The last two articles represented maximization of the firm valuation as the aim that ideally relates with the interesting of the owners and the managers of the firms - solving the problem of the master and manager to a certain degree - (1st article: UHMAN, J.: Maximalizace hodnoty firmy - základní cíl podnikání) and they represented the necessity of the value firm directing (2nd article: UHMAN, J.: Value of company as a basic object of enterprise). This time I am more focused on the concrete decision processes of the financial direction in the firm where are shown the examples of the concrete possibilities in value implementation directing. In introduction of the text I introduce again the maximization of the company valuation as the basic and leading idea of my consideration. There is a short mention of the development company engine that they see in the development of the business electronization, accelerating flow of information and financial transaction. In the same time they are adverting to the necessity of the effectual, non-restrictive artificial market, to the regulation of the financial market. It should be specialized mainly to the protection of the small investors. I attend at the concrete case to the firm financial politics from the second to the forth part - using of the discount - using of the maximalization valuation company principles for the concrete financial decision making. I introduce the sense of the discount briefly. I draw attention to the problem of assessment and explication of their highness between the business partners with the view for their expected contribution from the realization of the law. The view of the valuating firm directing places this problem to the other clear level. I endeavor to prove that in the descriptive consecution at first and subsequently than sophisticatedly. In the final part of the text I recapitulate.