Home

The business activity of small and midsize enterprises plays an important role in the individual economies of the European Union. In this regard, Cumming, Johan, and Zhang (2014) and Gawel (2010) indicate that entrepreneurship has a significantly positive impact on GDP/capita, exports/GDP, and patents per population, and a negative impact on unemployment.

European Union member countries experienced a decrease in the macroeconomic performance during the early stages of the economic and debt crisis. Significant deterioration in the fiscal stance as one of the primary implications of the economic recession revealed questions associated with fiscal sustainability in terms of threshold levels of fiscal deficit and sovereign debt that individual countries can sustain over longer period of time (Wöhlbier, Astarita, & Mourre, 2014).

In today’s competitive environment, creating and maintaining customer satisfaction and consequently customer loyalty is of vital importance to the companies. At the same time, it is a challenging task because little is known about how customers differ in their relational preferences (Palmatier et al., 2006) and because there are a lot of variables that influence customer loyalty. Although customers tend to be more demanding and less loyal (Reichheld, 1996), service marketers are convinced that building enduring relationships with the customers is incredibly important because loyal customers are less costly to serve, buy more, pay premium prices and spread positive word-of-mouth (Zeithaml, 2000; O’Brian & Jones, 1995).

Dependence of economic competitiveness on ICT has been proven in the studies at enterprise level by e.g. Dedrick et al. (2003), and at macroeconomic level by e.g. Niebel (2014). All studies collectively appraise the positive influence of ICT sector development. Nowadays, employing ICT both into enterprises and state administration is a great step towards increasing productivity and therefore, economic competitiveness (Antlova et al., 2011).

This paper analyzes on the perceptions of internet financial reporting (hereinafter referred to as IFR) in Malaysia. While internet financial reporting is fast and attractive becoming the standard in developed countries, but, few of previous studies have focused on this phenomenon in developing countries. In recent years internet usage have increased for dissemination of corporate information and is seen as a globalization process (Moradi et al., 2011; Gallego-Alvarez, 2011; Valentinetti & Rea, 2012).