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COMPARISON OF GROCERY SHOPPING BEHAVIOUR OF SLOVAK RESIDENTS ON THE SLOVAK-AUSTRIAN BORDER: AN EMPIRICAL STUDY – HAINBURG AN DER DONAU

Pavol Kita, František Križan, Kristína Bilková, Milan Zeman, Tomáš Siviček

A myriad of factors influences every area of human activity. Recognition of these factors enables a responsible approach in environmental organization, modification and subsequent adaptation. This is also true for a consumer which feels a lack of the availability of specific merchandise. If this need is not satisfied, the consumer does one of two things, either he searches for a product which can satisfy the need or tries to suppress the need (Kita, 2016). In this respect, cross-border shopping offers new sources of opportunities to satisfy needs, find more suitable financial conditions or change expectations about a product. This means that these consumers may have a tendency to spend more in search for the highest quality among local or branded products. In the context of travelling abroad, Choi et al. (2016) claim that shopping has become a determining factor affecting destination choice. Travelling to shop abroad represents a specific aspect of shopping (Bygvrå, 2019; Spierings & van der Velde, 2008; Timothy & Butler, 1995; Powęska, 2008) when other regions attract new consumers (Balogh & Pete, 2018; Doong, Wang, & Law, 2012).
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ENGEL’S APPROACH AS A TOOL FOR ESTIMATING CONSUMER BEHAVIOUR

Renata Benda-Prokeinová, Kamil Dobeš, Ladislav Mura, Ján Buleca

Consumer’s preferences and wealth (income, resources) are viewed as exogenous quantities in the neoclassical theory. Methodological individualism, rational behaviour, equilibrium and perfect information of consumer are the further features of this concept.
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LOYALTY PROGRAMS AND PERSONAL DATA SHARING PREFERENCES IN THE CZECH REPUBLIC

Radek Tahal, Tomáš Formánek, Hana Mohelská

Loyal customers are a key factor for successful retail activities. Customer loyalty can be defined as a higher probability of making new and repeated purchases, spontaneously recommending a particular retailer and spreading the positive word-of-mouth. “Loyal customers are less likely to switch to a competitor due to price inducement, and these customers make more purchases compared to less loyal customers” (Dhal, 2015; Mohelska & Sokolova, 2016) For the retailers, customer loyalty is a key factor in reaching long-term commercial success and profitability.
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