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FORMALIZED QUALITATIVE MODELING OF ONLINE TRUST: INTRODUCTION OF THE METHOD AND A DETAILED EXAMPLE

Štěpán Veselý, Mirko Dohnal

The task of the present paper is to outline a formalized qualitative model (FQM) of online trust (OT). OT is vital for establishing and maintaining commercial relationships on the internet (Grabner-Kraeuter, 2002; Van Der Heijden et al., 2003; Kim et al., 2008; 2012; Beldad et al., 2010; Delina & Dráb, 2010). Trust is especially important when there is relative lack of certainty, formal rules, customs and agreements (Bradach et al., 1989; Gefen & Straub, 2004), as is often the case with e-commerce interaction and online interaction in general (Gefen, 2000; McKnight et al., 2002; Gefen & Straub, 2004).
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An Intuitionistic Fuzzy Data Envelopment Analysis for Efficiency Evaluation Under Ucertainty: Case of a Finance and Credit Institution

Seyed Hossein Razavi Hajiagha, Hadi Akrami, Edmundas Kazimieras Zavadskas, Shide Sadat Hashemi

Performance evaluation is a necessary step on the path to organizational success that provides the possibility of measuring movement of organization in the direction of their goals and missions. Performance evaluation helps managers guide their organization toward achieving excellence and leadership and impressive results.
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