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EMPLOYER BRANDING ON SOCIAL MEDIA AND RECRUITMENT WEBSITES: SYMBOLIC TRAITS OF AN IDEAL EMPLOYER

Ludvík Eger, Michal Mičík, Petr Řehoř

With some regional differences, employment levels in many developed economies are very high, and competition for skilled staff is intense. Competitive labour markets aside, competition for employees is likely to become an increasingly important issue as the population worldwide ages (Wilden, Gudergan, & Lings, 2010). Employer branding has gained favour as a management tool over the last decade. Even as firms face global economic conditions that are both difficult to forecast and subject to extreme variance, the need to attract, retain and motivate staff remains (Moroko & Uncles, 2009).
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LINKAGES BETWEEN PERSONALITY AND KNOWLEDGE SHARING BEHAVIOR IN WORKPLACE: MEDIATING ROLE OF AFFECTIVE STATES

Ch. Mahmood Anwar

Knowledge is considered as a critical strategic resource for organizations in the contemporary knowledge-intensive economy. According to the resource based view of firms, one among other sources of firm’s competitive advantage is knowledge. Research shows that knowledge sharing is a key enabler of knowledge management (Nonaka & Takeuchi, 1995; Alavi & Leidner, 2001). Many organizations assert knowledge sharing vital to exploit core competencies and to achieve sustained competitive advantage.
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CONCEPT OF THE COMPUTER SCIENCE COURSE AND SOME ASPECTS OF ICT INTEGRATION INTO EDUCATION

Pavel Rosman, Ladislav Buřita

In today's dynamic world, there have been major changes in the requirements made on education and professional training. Some branches are emerging and disappearing, and the demand for a certain range of experts is changing. Knowledge is the current source of competitive advantages; managers have to realize that until they don’t start managing the knowledge process of their company, they are living in the information economy which is already part of the past.
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How to Assess Experience – The New Trend in Research Technique, Use in Nonprofit Sector of Entertainment and Educational Industries

Alena Šuldová, Petr Cimler

Customer relationship management (CRM) is an internal strategy and endeavor of a company that addresses the company’s relationship with its environment, customers and suppliers. Its purpose is to improve the company’s reactions to the requirements of external subjects, to ensure effective use of the gained information and to prevent the loss of this information.
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THE IMPACT OF SOCIAL NETWORK ON THE INNOVATIVE BEHAVIOR OF IT PROFESSIONALS: WHAT IS THE ROLE OF SHARING MISTAKES?

Alireza Khorakian, Mostafa Jahangir

Innovation is widely considered as an important factor for competitiveness and has been a focus of research for decades (Szabo, Soltés, & Herman, 2013). Innovation is very important for organizations and companies, because it helps them to gain a constant competitive advantage in today’s uncertain environment; and they can dominate their rivals (Teigland, Di Gangi, Flåten, Giovacchini, & Pastorino, 2014). Organization have to innovate in order to survive (Bowers & Khorakian, 2014). Because of rapid changes and intense competition in IT industry, IT companies need more innovation to grow and survive. Those companies who cannot present innovative products and services to the market constantly will definitely lose (Constantinides, 2013). One can refer to such kinds of companies as AOL, WebTV, Napser, Alta Vista, Nokia, Fairchild and Palm Computing (Bouman, 2010).
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