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POTENTIAL OF THE CZECH BUSINESS ENVIRONMENT ASSUMES THE EFFECTS OF FOREIGN DIRECT INVESTMENT

Sylvie Kotíková

As a consequence of political changes, the process of transitioning a centrally controlled economy to a market economy has influenced the development processes of the states in which this transformation has occurred (Hlaváček & Bal-Domanska, 2016). It was expected that the entry of foreign investors would bring an inflow of capital, new investment, export potential, and technological transfer (Estrin et al., 2009; Rapacki & Prochniak, 2009). Foreign direct investment (FDI) is generally considered to be the contribution of holders of know-how, technology, new management methods and skills, initiators of innovation activities, strategic employers, and exporters. FDI can lead to economic growth, changes in the business or institutional environment, restructuring of the economy and, ideally, also to the increase of labour productivity in the host region and the improvement of macroeconomic indicators (Damborský, 2013). Moreover, for transition economies, FDI is the key indicator for evaluating their economic transformation (Starzyczná, 2010). FDI in the Czech Republic, and in transition economies in general, is regarded as a crucial criterion for a successful economic transformation (Hlaváček & Bal-Domanska, 2016).
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COMPETITIVENESS OF SLOVAK ENTERPRISES IN CENTRAL AND EASTERN EUROPEAN REGION

Milota Vetráková, Lukáš Smerek

Many changes occurred in the management of the economy in Slovakia caused by the transition from a centrally planned economy to a market economy at the turn of the 1980s and 1990s. The process of globalization into Slovak economic conditions was limited due to initial alertness. While the governments of Poland, Hungary and the Czech Republic presented themselves as pro-reform, the Slovak government preferred Slovak privatizers (Kosír, 2016). Nevertheless, the retail chain Billa entered Slovak market in 1990, followed by automobile giant Volkswagen in 1991, American retail chain Kmart in 1992, which took over the department stores Prior. Because of the reforms implemented, Slovakia gains confidence from foreign investors. Significant foreign capital inflows into the emerging business environment of the Slovak economy, such as Heineken, Coca-Cola, McDonald’s and others. A courtesy of Slovak government has also become reprivatisation of VSŽ Košice, which became part of the U.S. Steel, based in Pittsburgh in the USA.
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INTERCULTURAL COMPETENCES IN SLOVAK BUSINESS ENVIRONMENT

Dana Benčiková, Denisa Malá, Jaroslav Ďaďo

The contemporary business world is so highly globalized that it would be wrong to assume that an enterprise which wants to succeed in international competition, may exist and fully function without any international trade or relations. Intercultural competences of the employees are thus becoming increasingly important. One may think that when dealing with the enterprise’s stakeholders, professional knowledge and technical skills are sufficient in order to maintain the corporate processes running smoothly. However, considering the fact that for different reasons, e.g. work migration, or work exchanges, the working environment is growing to be highly diverse and intercultural, the importance of being interculturally competent is clearly relevant at all hierarchy levels, and in relation to both external and internal stakeholders.
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THE TOYOTA PRODUCTION SYSTEM – CZECH AND NIPPON CULTURAL PERSPECTIVES

Richard Brunet-Thornton, Michal Koža, Vladimír Bureš

Japanese companies are considered a benchmark from various perspectives in the realm of business and management. Their foreign direct investments (FDI) have been considerable over the last decades in Central Europe. Multinational Enterprises (MNEs) are by their nature prone to cross-cultural interaction (Rozkwitalska, 2010). This is especially significant in the case of Japanese MNEs, which heavily rely on the use of expatriates to control foreign subsidiaries and implement foreign managerial systems (Harzing, 1999).
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ECONOMIC DEGLOBALIZATION – FROM HYPOTHESIS TO REALITY

Cătălin Postelnicu, Vasile Dinu, Dan-Cristian Dabija

Benefits of globalization in the economy of the country is a contentious issue not only in general public but also among academics and professionals of the world economy and international trade, management and marketing, who hold important positions in European or international financial institutions.
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Přístupy k internacionalizaci podnikatelských aktivit českých podniků

Šárka Zapletalová

Podnikatelský subjekt, který uplatňuje strategii růstu, si dřve nebo později uvědomí nutnost rozvoje podnikatelských aktivit nejen na tuzemském,ale i na zahraničním trhu. Realizace podnikatelských aktivit malých a středních podniků na mezinárodních trzích se stala fenoménem především posledních desetiletí. Nemnoho podnikatelů si dokáže představit svoji podnikatelskou činnost, i přes výrazná rizika, bez působení právě na mezinárodních trzích. Tato studie se zabývá vybranými teoretickými přístupy k procesu internacionalizace podnikatelských aktivit českých malých a středních podniků. Mezi vybrané teoretické přístupy patří přistup krokový a přístup globální.
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