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THE INFLUENCE OF COMPETITIVENESS ON START-UP IN SMES SEGMENT

Ján Dvorský, Martin Čepel, Mihaela Simionescu, Pavol Ďurana

In a global economy, competition is the primary driver of market competitiveness. “Globalization causes large-scale changes in the technological, economic, political, and social fields of social development. These changes have a contradictory impact on the development of national economies and their competitiveness. Ceteris paribus, there is a tight interrelation between country’s economic competitiveness and a rate of its economic growth: the higher the rates of economic growth in the country, the bigger the chance for an increase in its national competitiveness and vice versa” Fyliuk et al. (2019). In this context, Ivanová and Čepel (2019) state that the key factor of the states’ increasing competitiveness is assumed to be the innovation performance of enterprises, which is projected through innovative business processes into the innovation performance of the economy as a whole.
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STANDARDIZATION IN SERVICES: ASSESSING THE IMPACT ON CUSTOMER SATISFACTION

Oksana Koval, Stephen Nabareseh, Felicita Chromjaková

The service organizations develop complex service offerings and procedures to cater to the changing customers’ requirements. The increased complexity of the service processes halts effectiveness of the operations and may lead to the lower firm competitiveness over time (Schäfermeyer, Rosenkranz, & Holten, 2012). The complexity of service operations induces long waiting times for customers and high non-value added costs for the companies (George, 2003), and the diversity of the service offerings challenges effectiveness of the processes (Carlborg, Kindström, & Kowalkowski, 2013; Silvestro & Lustrato, 2015). Due to the direct customer participation in the service production, customer has power to significantly impact and distort service operations (Zomerdijk & de Vries, 2007). Thus, to tackle the issue of redundancy and improve performance, companies make determined efforts to standardize their operations.
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