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JODRIVERS OF ECONOMIC PERFORMANCE: WHAT CAN WE OBSERVE IN THE CZECH FOOD INDUSTRY?

Gabriela Trnková, Zdeňka Žáková Kroupová

The production of food products is one of the strategic branches of the manufacturing industry, as it supplies food to the market and thus ensures the diet of the population. In 2018, based on data from the Ministry of Industry and Trade (MPO, 2019), the food industry accounted for 5.4% of the total value added of the manufacturing industry. Furthermore, 7.6% of employees in the total number of manufacturing industry workers demonstrate social importance, however, with a significant wage disparity compared to other sectors of the manufacturing industry. The business structure of the Czech food industry is represented mainly by small and medium-sized enterprises and so the importance of this sector is also irreplaceable from rural development point of vies. However, in a strong competitive environment, more and more production concentration and at the same time specialization are manifested.
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THE USEFULNESS OF MARKETING STRATEGIES IN A REGULATED MARKET: EVIDENCE FROM THE SPANISH TOBACCO MARKET

Alejandro Almeida, Aida Galiano, Antonio A. Golpe, Juan Manuel Martín Álvarez

In the current economy, there are some heavily regulated markets, such as the tobacco market, and others on the point of being regulated – markets using fossil combustibles, such as the combustion engine vehicles, as well as the gambling sector. Those markets operate with products or services in some way prejudicial to health and the environment. This fact justifies before the citizens the governmental intervention. Companies operating on those markets have very limited their marketing strategies to promote sells (Henriksen, 2012). In this article, we aim to investigate the options faced by companies for the implementation of marketing strategies that will permit them to scale their sales leadership position once the market is regulated. In the case of the tobacco market, the motivation to regulate emerges due to the causal link between tobacco consumption and several types of cancer, cardiovascular and respiratory diseases, reproductive disorders, Alzheimer’s disease (López-Arrieta & Sanz, 2001), and many other negative health consequences. In addition, it has an addictive nature (DHSS, 2004).
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PROFITABILITY OF THE FOOD INDUSTRY IN POLAND – AN ORDERED LOGIT MODEL APPROACH

Zbigniew Gołaś, Izabela Kurzawa

The socio-political changes which started in the late 90’s and the Polish accession to the European Union in 2004 fundamentally determined the direction of structural changes of the national economy. These changes resulted in the beginning of the privatization processes, consolidation and concentration, which, together with the accession to the EU and the intensification of the globalization processes, increased their dynamics. Moreover, there was a confrontation with foreign markets, mainly those of the EU, resulting in changes in prices relations, consumer preferences and implementation of legal regulations.
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