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COMPARISON OF GROCERY SHOPPING BEHAVIOUR OF SLOVAK RESIDENTS ON THE SLOVAK-AUSTRIAN BORDER: AN EMPIRICAL STUDY – HAINBURG AN DER DONAU

Pavol Kita, František Križan, Kristína Bilková, Milan Zeman, Tomáš Siviček

A myriad of factors influences every area of human activity. Recognition of these factors enables a responsible approach in environmental organization, modification and subsequent adaptation. This is also true for a consumer which feels a lack of the availability of specific merchandise. If this need is not satisfied, the consumer does one of two things, either he searches for a product which can satisfy the need or tries to suppress the need (Kita, 2016). In this respect, cross-border shopping offers new sources of opportunities to satisfy needs, find more suitable financial conditions or change expectations about a product. This means that these consumers may have a tendency to spend more in search for the highest quality among local or branded products. In the context of travelling abroad, Choi et al. (2016) claim that shopping has become a determining factor affecting destination choice. Travelling to shop abroad represents a specific aspect of shopping (Bygvrå, 2019; Spierings & van der Velde, 2008; Timothy & Butler, 1995; Powęska, 2008) when other regions attract new consumers (Balogh & Pete, 2018; Doong, Wang, & Law, 2012).
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INFLUENCE OF STORE CHARACTERISTICS ON PRODUCT AVAILABILITY IN RETAIL BUSINESS

Goran Avlijas, Nikola Milicevic, Danilo Golijanin

Retail stock-out refers to a situation where a demanded product is not available to the customer in the expected location or is not in a saleable condition (ECR Europe, 2003). Many studies conducted in the last fifty years have shown that the average stock-out rate (percentage of the unavailable products at the time of the audit or purchase) is generally constant and varies between 7% and 8% (Aastrup & Kotzab, 2010). Although extensively studied for decades (e.g. Corsten & Gruen, 2003; Fernie & Grant, 2008; Zinn & Liu, 2001), the phenomenon of stock-outs remains one of the major problems for retailers and manufacturers (Aastrup & Kotzab, 2010).
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EVALUATION AND COMPARISON OF B2C E-COMMERCE INTENSITY IN EU MEMBER STATES

Hana Kunešová, Ludvík Eger

Electronic commerce (e-commerce), as part of e-business, is still undergoing dynamic development and significantly affects the economic reality in EU member states. E-commerce relates to the development of information and communications technologies (ICT). It has gone through development stages (detailed below), and since 2010 (Schneider, 2015) has been in its current maturity stage in developed countries and the European Union (EU) (Qin et al., 2014, according to whom the maturity stage of e-commerce dates back to 2004).
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UNDERSTANDING COSMOPOLITAN CONSUMERS’ REPEAT PURCHASING IN THE eMARKETPLACE: CONTRIBUTION FROM A BRAND ORIENTATION THEORETICAL PERSPECTIVE

Christian Nedu Osakwe, Henry Boateng, Simona Popa, Miloslava Chovancová, Pedro Soto-Acosta

Brands, branding, brand management, brand orientation and their related terms have received substantial attention from marketing scholars and practitioners (Peng, Chen, & Wen, 2014). This could probably be due to their strategic importance to organizations (Urde, Baumgarth, & Merrilees, 2013). Consumers on the other hand have also come to embrace the concept, as it helps them in their purchasing decisions by offering them signals for improved efficiency in information processing and for selecting products (Kotler & Pfoertsch, 2007; Shi & Chow, 2015; Zablah, Brown, & Donthu, 2010).
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ATTRIBUTES CONTRIBUTING TO PERCEIVED CUSTOMER VALUE IN THE CZECH CLOTHING ON-LINE SHOPPING

Jozefína Simová, Ľubica Cinkánová

Over the last few years, on-line shopping has become common part of our life. The new millennium has brought intensive growth of electronic entrepreneurship. In comparison to the traditional retailing, on-line shopping provides to the customers more values and benefits associated with time saving, wide product assortment, price and product characteristics comparison that enhance online shopping expansion. On-line shopping has a huge potential for the future growth which is accelerated by new technology development, clear legislation as well as the safety aspects of on-line shopping process.
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FORMALIZED QUALITATIVE MODELING OF ONLINE TRUST: INTRODUCTION OF THE METHOD AND A DETAILED EXAMPLE

Štěpán Veselý, Mirko Dohnal

The task of the present paper is to outline a formalized qualitative model (FQM) of online trust (OT). OT is vital for establishing and maintaining commercial relationships on the internet (Grabner-Kraeuter, 2002; Van Der Heijden et al., 2003; Kim et al., 2008; 2012; Beldad et al., 2010; Delina & Dráb, 2010). Trust is especially important when there is relative lack of certainty, formal rules, customs and agreements (Bradach et al., 1989; Gefen & Straub, 2004), as is often the case with e-commerce interaction and online interaction in general (Gefen, 2000; McKnight et al., 2002; Gefen & Straub, 2004).
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TRANSFORMATION OF RETAILING IN POST-COMMUNIST SLOVAKIA IN THE CONTEXT OF GLOBALIZATION

František Križan, Kristína Bilková, Pavol Kita, Tomáš Siviček

Globalization can influence economies in the transformation in a variety of ways (Blanchard, 1997; Charap & Dyba, 1991; Jarmołowicz & Piatek, 2013; Kita, 2008; Rumpel et al., 2013; Svejnar, 2002; Urbšienė, 2013) and in addition to this, the geographical point of view in this topic is relevant (Coe, 2004; Wrigley 2000). Some of the authors claim, that geography plays a key role in the success of a business (Roig-Tierno et al., 2013).
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Linking Retail Service Quality, Satisfaction and Perceived Value to Customer Behavioral Intentions: Evidence from Serbia

Tamara Rajic Tamara, Jaroslav Dado, Janka Taborecka-Petrovicova

In today’s highly competitive marketplace companies’ survival and growth call for building and maintaining a solid base of loyal customers. True loyalty has been shown to affect profitability, as loyal customers tend to buy more over time, are less sensitive to price, bring in new customers by spreading positive word-of-mouth and therefore lower company’s acquisition costs.
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Faktory spokojenosti zákazníků v cestovním ruchu

Lenka Půlpánová, Jozefína Simová

Cestovní ruch již řadu let nabývá důležitější roli v ekonomikách vyspělých zemí, společnosti přináší v mnoha směrech značnou přidanou hodnotu. Mezi základní faktory růstu cestovního ruchu patří nárůst objemu fondu volného času, růst disponibilního důchodu obyvatelstva a s tím související růst životní úrovně. Významnou roli hrají i faktory psychologické, například módní trendy ovlivňující způsob trávení dovolené a volného času. Rozvoji cestovního ruchu značně přispívá i proces globalizace a rozvoj informačních technologií.
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