| | |

Archive search


Fulltext search
Advanced filter

THE IMPACT OF SOCIAL MEDIA ON SALES PROMOTION IN ENTERTAINMENT COMPANIES

Dalia Štreimikienė, Asta Mikalauskienė, Urtė Sturienė, Grigorios L. Kyriakopoulos

Due to the improvement of technologies and increasing number of internet users, more companies choose social networks to promote sales of goods and services, increase recognition and visibility and communication with potential clients in real time online. At the moment, internet marketing is considered one of the most powerful marketing tools, because it unites the biggest number of users and has the means to implement different aims of the companies. The quickly increased popularity of social networks and social commerce are considered the third revolution of communication that provides freedom for companies to communicate with target audience, regardless of place and time (Stoian et al., 2018; Pavlovaite & Gresiene, 2019; Zhou et al., 2013; Zhang et al., 2020). Thus, the impact of internet and marketing tools, in a general sense, is a phenomenon that is highly significant in the business world and is developing quickly.
more

?
NAPOVEDA
reguired
Language