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ASSESSMENT OF LOGISTICS PLATFORM EFFICIENCY USING AN INTEGRATED DELPHI ANALYTIC HIERARCHY PROCESS – DATA ENVELOPMENT ANALYSIS APPROACH: A N OVEL METHODOLOGICAL APPROACH INCLUDING A CASE STUDY IN SLOVENIA

Patricija Bajec, Monika Kontelj, Aleš Groznik

The objective of this study is to propose a trustworthy, valid and consistent methodological approach for measuring the efficiency of a logistics platform, where an entire country constitutes a logistic platform. Traditional Data Envelopment Analysis (DEA) is found to be an appropriate tool – if its weaknesses are eliminated. DEA results are highly influenced by the choice of appropriate inputs and outputs variables, but the method itself does not provide guidance for their identification. The authors therefore propose to integrate traditional DEA by combining the Delphi technique with the Analytical Hierarchy Process (AHP) method, which will assist in identifying proper, consistent input/output variables, evaluated by their relevance. The proposed framework allows the performance evaluation of the selected platform’s element or elements. It is thus a useful decision support tool for enterprises (private, public, both) that are managing logistics platforms and trying to improve their productivity in order to sustain or improve their position on the competitive market. This methodology allows comparative efficiency analyses to be estimated for similar countries. The presented methodology on one hand enables tailor-made solutions, but on the other hand is very general, and, with minor adjustments, can be applied by a variety of firms and industries. It can be applied in private sector firms in production and service industries, to analyse the relative performance of diverse logistics and non-logistics services, and in public profit or non-profit organisations.
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FACE-TO-FACE AND ELECTRONIC COMMUNICATION WITH CUSTOMERS IN RETAILING AND COMPANY PERFORMANCE: A CASE STUDY IN THE ELECTRONICS AND COMMUNICATION EQUIPMENT RETAIL INDUSTRY IN THE CZECH REPUBLIC

Ludvík Eger, Petr Suchánek

Customers today can find the same assortments in a number of retail stores and through the Internet, thus effective store management has become a critical basis for developing strategic advantages. The aim of this research is to identify whether customer satisfaction measured by means of mystery shopping and the results of communication with the public on a company’s Facebook profile assessed by quantitative analysis influence the performance of the selected companies. The evaluation of customer satisfaction and loyalty follows the older pilot study and is newly supplemented by an analysis of communication with customers using social media such as Facebook. The company’s performance is evaluated through the financial ratios (ROA, ROE and ATO) based on accounting data available in the Magnusweb database. The research is focused on selected companies from the electronics and communication equipment retail industry in the Czech Republic and is unique from that point of view because it analyses communication with customers not only in retail shops but concurrently on their profiles for Facebook. The findings show how it is possible to assess the level of customer-oriented communication in retail shops and also the level of communication with customers on the social network. Retailers are increasing their focus on customers’ experience in their shops and on social media sites. The research contributes to a better understanding of marketing in retail and on social media in the selected industry.
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COOPERATION AND COMPETITION IN MANUFACTURER-KEY RETAILER RELATIONSHIPS: A BUSINESS MODEL PERSPECTIVE

Marzanna Katarzyna Witek-Hajduk, Piotr Zaborek

Relationships in the supply chain have been a longstanding theme of research (e.g. Ailawadi et al., 2010; Corsten & Kumar, 2005; Vlachos et al., 2008). Manufacturer-retailer relationships have changed in recent decades due to the growing power of retailers (Amato & Amato, 2009) reinforced by concentration processes in retailing (Burt & Sparks, 2003), the emergence of mega-retailers and their internationalization, and the rise of the Internet. The shift in bargaining power toward retailers is manifested by the growing market shares of private brands (Chimhundu, 2011). On the heels of these trends, changes have come in business models of both retailers and producers (e.g. Ritala et al., 2014; Witek-Hajduk, 2017). The role of retailers has evolved “from mere service providers to market makers” (Hamilton & Petrovic, 2011). The growing power of retailers has prompted many manufacturers of consumer goods to establish their own or controlled retail channels and/or to produce goods under retailers’ private labels often competing with their own brands. Consequently, various forms of cooperation and competition have developed giving rise to the phenomenon of coopetition (Kim et al., 2013).
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IMPORTANCE OF INNOVATIVE MANAGEMENT PRACTICE: SOLUTION FOR CHALLENGES IN BUSINESS ENVIRONMENT AND PERFORMANCE IN LARGE ORGANIZATIONS IN SERBIA

Božidar Leković, Maja Strugar Jelača, Slobodan Marić

In the contemporary business setting, the implementation of innovative management practices is recognized as a crucial factor (Damanpour, 2014) for strategic change, organizational renewal and achieving longterm competitive advantage (Walker, Chen, & Aravind, 2015). Still, it is surprising how little research is conducted on largescale surveys according to possible approaches to measure innovative management practice which will lead to organizational innovations (Armbruster, Bikfalvi, Kinkel, & Lay, 2008). The proportion of this research topic amounts to only 8% among the innovation research process, while only 3% of research studies analyze this subject (Mihalache, 2012, p. 2). In the paper, the basic research objective is reflected in the analysis of the degree of innovative management practice impact on organization’s performance, and the analysis of the relationship between implementation of innovative management practice and dynamic business environment.
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SPACE IN ORGANISATION AND MANAGEMENT. INTERDISCIPLINARY PERSPECTIVE IN MODELLING TOWARDS NEW MANAGERIAL ROLES

Piotr Pachura

The concept of space is frequently used as a sort of metaphor, with the aim of referring to a colloquial, intuitive interpretation of space as a kind of location, area, field or scene where events take place. Recognisable research problems stem from the conviction that there is a lack of complex conceptualisation of space as a subject in interdisciplinary perspectives for organisation and management sciences. At the same time, a greater interest in issues of space has arisen in recent years, which have been associated with the increasing importance of globalisation, the network economy, and knowledge in organisations (Taylor & Spicer, 2007). Thus, understanding complex interdisciplinary research in this area is the main motivation of this paper. On an epistemological level, the aim of the paper is to conceptualise space in its different dimensions in relation to the classical achievements of organisation and management sciences.
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THE GAP OF IMPORTANCE OF DESIGN IN BUSINESS BETWEEN 2014 AND 2016

Jan Kramoliš, Anna Kotásková

As a result of dynamic changes on the market and a tightened competitiveness struggle, design is becoming one of the key business triggers to gain the essential competitive advantage in business. Bruce and Bessant (2002) state the major benefits of design management: increase profit by increasing sales or by decreasing manufacturing costs, increase market share, gain a competitive advantage, revamp mature and failing products, and provide a strategy for growth. Design is a way of launching a new product of service. Bloch (1995) also states that a good design attracts consumers to a product and adds value to the product by increasing the quality of the usage experiences associated with it. Managers are well aware of what design is and of the fact that it can add value in a competitive environment (Kramoliš, 2015).
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QUALITY EVALUATION OF INTERNET WEBSITES WHICH REPRESENTS THE LITHUANIAN BASKETBALL THROUGH CONSUMERS APPROACH

Antanas Ūsas, Edmundas Jasinskas, Dalia Štreimikienė, Biruta Švagždienė, Artūras Simanavičius

Information communication technologies (ICT) over the last five years have become one of the main parts of the society. Smartphones, personal computers have become an integral part of everyday life. E-commerce is a very relevant subject and the topic is discussed around the world. In 2013, 41% of all internet users had purchased online and sales in 2015, reach $1,471 billion (statista.com, 2016).
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COMPARATIVE ANALYSIS OF THE PERCEPTION OF THE ADVANTAGES AND DISADVANTAGES OF HOSPITAL HORIZONTAL INTEGRATION

Pavla Staňková, Šárka Papadaki, Ján Dvorský

Economic theory suggests that consolidation of hospital ownership through the formation of multiple hospital ‘‘systems’’ should lead to improved hospital performance. The general view of system superiority follows from considerations of economies of scale, improved financial and other administrative management, and better access to financial capital. Still, there is little evidence demonstrating greater efficiency in system-affiliated hospitals. The majority of studies have found hospitals belonging to multiple hospital systems to be more cost than independent hospitals, raising questions regarding the social value of much of the recent growth of new inter- organizational relationships. (Carey, 2003)
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SECTORAL ANALYSIS OF THE DIFFERENCES IN PROFITABILITY OF CZECH AND GERMAN BUSINESS VENTURES – AN EMPIRICAL BENCHMARK STUDY

Dirk Beyer, Jana Hinke

Conducting business involves a constant flow of money and capital, whose renewal and expansion on the one hand and distribution and investment on the other need to be managed. Business entities are required to be able to sustainably appreciate capital invested, therefore, it is necessary to conduct analyses of the rate of return on capital invested as part of business management.
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THE KNOWLEDGE AND USE OF THE BALANCED SCORECARD METHOD IN BUSINESSES IN THE SLOVAK REPUBLIC

Ľubica Lesáková, Katarína Dubcová, Petra Gundová

One of the management tools that is gaining popularity in business practice is the Balanced Scorecard (BSC). The BSC was developed by Robert Kaplan and David Norton in 1992 as an alternative to traditional performance measurement approaches that focus solely on financial indicators and are based purely on a business´s past performance. During the years the Balanced Scorecard has evolved from its early use as a simple performance measurement framework to a full strategic planning and management system.
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