EMPIRICAL RESEARCH OF USERS’ OPINIONS ON SELECTED ASPECTS IN INTERNET FINANCIAL REPORTING
Name and surname of author:
Mohd Noor Azli Ali Khan, Noor Azizi Ismail, Abbas Mardani, Edmundas Kazimieras Zavadskas, Arturas Kaklauskas
Users’ opinions, selected aspects, internet ﬁnancial reporting, web analytics and Malaysia
DOI (& full text):
This study investigates the perceptions of users of corporate annual reports in relation to selected aspects of internet ﬁnancial reporting. This study also analyzes Web analytics (Web usage and Web…more
This study investigates the perceptions of users of corporate annual reports in relation to selected aspects of internet ﬁnancial reporting. This study also analyzes Web analytics (Web usage and Web content analytics) to discover ﬁnancial and non-ﬁnancial usage and content patterns from company websites and other sources of World data. The case studies submitted in this article partly demonstrates the developed Web analytics systems. To serve this purpose, a questionnaire was distributed to ﬁve user groups (academics, students, managers, bank ofﬁcers and auditors). From the survey, the analysis indicates that attracting’s foreign investors, promoting the company to a wider public, attract local investors and promote wider coverage are the four most important beneﬁts of IFR to the company. The ﬁndings revealed that three main beneﬁts to the users who collect ﬁnancial information of companies via their website are: increases timeliness and efﬁciency in obtaining ﬁnancial information, makes investment decision process easier and faster, and provides information about a company inexpensively. Preliminary ﬁndings suggested three factors that are perceived as important by responding ﬁrms to engage in IFR: enhance corporate image, company teller with the technology development, and competitors in the industry. The ﬁndings also revealed three factors that inhibit ﬁrms from engaging in IFR: required expertise from the company, need to keep information up to date to be of use and concern over security of information. The ﬁndings also suggested increased information and analysis, and global reach and mass communication as the most important advantages from ﬁnancial reporting on the internet. On the other hand, security problems, and cost and expertise are the biggest disadvantages of placing ﬁnancial information on the internet. Finally, plausible implications of the ﬁndings of the study are then presented and areas for future research are also proposed. Taken together, these research outcomes make an incremental contribution to the existing ﬁnancial reporting literature by providing useful insights into our knowledge of IFR especially for emerging capital markets like Malaysia.