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In recent years, the wave of digitalization has swept the world, and the digital economy, a new economic form, has emerged and become an important driving force for transformation and upgrading, as well as the high point of a new round of industrial competition among countries around the world. In particular, the COVID-19 outbreak in 2020, while giving the traditional manufacturing industry a considerable impact and posed severe challenges to economic development around the world. It has further highlighted the role of the engine of the digital economy and made it a key driving force for the global economic recovery and the development of the world economy (Steiner, 2019). For China, on the one hand, after years of rapid development, the traditional kinetic energy of the national economy continues to weaken and can no longer forcefully pull the economy to soar, so it is urgent to find new economic growth kinetic energy; on the other hand, the extensive traditional pattern of economic growth emphasizes quantity, ignores quality and low efficiency, which causes waste of resources and also brings severe environmental problems.

Tobacco is one of the most important cash crops and is considered as a domineering industrial crop. Tobacco is more proficient than any other crops to produce a massive amount of biofuel if cultivated for energy production instead of smoking (Andrianov et al., 2010). Pakistan is the world’s 8th largest tobacco producer (Shahbandeh, 2020). Over 75,000 farmers are cultivating tobacco in Pakistan. The crop was cultivated about on 51,000 hectars with a total production of 113,000 tones during 2017 (GOP, 2018). Tobacco crop got a significant place in the economy of the country by accommodating 350,000 workers directly and indirectly and is also adding up revenue of over Rs. 300 billion per annum. It is also providing a livelihood to about 1.2 million people in the country (Board, 2018). It is worth mentioning that tobacco has witnessed a decrease in production during 2016 with negative growth of 2.6 percent, over the same period last year (GOP, 2018).

The migration phenomenon is complex and difficult to fully understand and summarize. From the perspective of human migration there are numerous studies that have tried to systematize the reasons of migration (Parkins, 2011; Faist, 2011; O’Reilly, 2013; Wickramasinghe & Wimalaratana, 2016). One of the main components of migration is labour migration. Most studies have dedicated an important part of literature to labour migration and many of the migrationist theories have revolved around this aspect: neo-classical theory, New Economics of Labour Migration (also known as NELM), Dual Labour Market Theory (Wickramasinghe & Wimalaratana, 2016). This paper explores the determinants of migration from the perspective of the sustainable development goals (SDG’s) that are related to education, decent work and economic growth.

There is convincing evidence to suggest that understanding the fundamental needs of human beings is essential if we are to develop strategies to transition society towards more sustainable forms of development (Hall, 2006). Besides, human needs satisfaction is likely to “make fewer demands on our environmental resources, but much greater demands on our moral resources” (Brown, 1982). As such, it is a moral obligation for governments, societies, industries, and individuals, to help fulfill human needs by enhancing health, safety, economy, and society, while preserving the environmental assets such as biodiversity and natural resources; i.e. to realize sustainable development.

Today, when we talk about development, irrespective of the level of the analysed subject – a state, a sphere of economic activity, a region or a company – first of all we think about sustainable development. The following concept of sustainable development has been formed in the global environmental and in economic development forums, and has become the classic definition: it is development that meets the current needs of a society without compromising the ability of future generations to meet their own needs. This concept is based on three components – environmental, economic and social development.

The success of 21st century retailers depends increasingly on their online presence and the development of interesting and attractive communication and presentation of offers to internauts who spend a lot of time on social media interacting with people, catching up on the latest news, commenting on various events and situations and sharing other people’s posts (Young, 2015; Dabija et al., 2018).

Economic stabilization policies can be implemented with the aid of either monetary or fiscal policy. A forward-looking, mediumterm oriented monetary policy provides the best framework to this purpose. Fiscal policies too should have a medium to longterm orientation and largely rely on automatic stabilizers in the short-term.

Reinforcement of sustainable (long term focused) behavior of enterprises is often connected with investment into and implementation of management standards leading to improvement of organization performance. Implementation of ISO 9000 and ISO 14000 management systems brings about questions that need to be answered in order to tune up enterprise performance concerning quality and environmental activities possibly measured by indicator parameters. Increasing of management awareness of specific questions of sustainability will necessarily bring apparent positive results that authors describe in work parallel to this paper.