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Analýza dlhopisov s vloženými opciami

Jozef Glova, Tomáš Sabol

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Aspekty marketingové komunikace vysoké školy vzhledem k získání nových zákazníků

Miroslava Vaštíková, Kateřina Matušínská, Jindřich Vaněk

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PRINCIPLES OF CREATING A COST-CUTTING STRATEGY AT AN ENTERPRISE BY MEANS OF THE LEAN PRODUCTION CONCEPT

Jáč Ivan, Sedlář J., Zaytsev А.А., Zaytsev А.V.

In conditions of globalization it is also important to take into consideration to which extent the subsidiaries and the transnational corporation in general are capable of increasing the value under existing parameters (organizational structure, production capacity, quality of the manufactured product), i.e. what internal and external factors mainly influence the forming of the market value of the whole holding structure.
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THE ANALYSIS OF THE CREATIVE INDUSTRY LINKED IN CONNECTION WITH THE ECONOMIC DEVELOPMENT

Kloudová Jitka, Chwaszcz Ondřej

We consider the ability of creative thinking to be the basic element of the social development.This unique ability influences not just the quantity and quality of goods produced. It also shapes the socio-cultural development of a society. The influence of the creativity on the progress of the society is becoming more and more intensive.
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THE REPORTING OF NON-FINANCIAL INFORMATION AND THE RATIONALE FOR ITS STANDARDISATION

Peter Krištofík, Marzanna Lament, Hussam Musa

CSR (Corporate Social Responsibility) is an important part of communication with stakeholders and a response to the need for non-financial reports. Regrettably the rules of non-financial reporting are not regulated – except by Directive 2014/95/EU, which will apply to large enterprises of public interest, and which must be introduced by the member states by 6 December 2016. CSR reports are drafted using a variety of principles and guidelines, which limits comparisons across enterprises, transparency and the assessment of progress made on the realisation of CSR goals.
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