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INTANGIBLE ASSETS AS FINANCIAL PERFORMANCE DRIVERS OF IT INDUSTRY: EVIDENCE FROM AN EMERGING MARKET

Milenko Radonić, Miloš Milosavljević, Snežana Knežević

Intellectual capital has been a widely discussed topic in the last few decades (Palaščáková et al., 2019). The early research was solely focused on human capital as a strategic resource of a company (Hermanson, 1964). Follow up studies included a myriad of different elements of intellectual capital, i.e. structural and relational capital (Edvinsson, 1997; Pulić, 1998; Sveiby, 1997). Even though these authors have presented the structure of the intellectual capital, the consensus on the classification still has not been clearly set. Some authors propose separating Innovation capital from structural capital in the IT industries (Wang & Chang, 2005). Therefore, this study has followed the overview and classification of intellectual capital into four categories: human capital, relational capital, structural capital and innovation capital.
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PERCEPTION OF INTELLECTUAL CAPITAL AND ITS IMPACT ON BUSINESS SUSTAINABILITY: EVIDENCE FROM SMALL, MEDIUM, AND LARGE ENTERPRISES

Elwira Gross-Gołacka, Marta Kusterka-Jefmańska, Paulina Spałek, Bartłomiej Jefmański

In the modern world, one of the key factors of success of an organization is intellectual capital. A dynamically changing external environment exerts pressure on enterprises to implement innovative solutions, products and services. The value created to a lesser degree depends on the possessed tangible assets, compared to the value of intangible ones. Intellectual capital resources are established as the basis for the level of competitiveness of an organization in the 21st century by among others Bounfour and Edvinsson (2005), Cabrita and Vaz (2006). Currently, competitive advantage is determined by unique recourses, which are difficult to reproduce by the competition. Intellectual capital is thus more and more often perceived as a key resource of an enterprise. It is also one of the most valuable resources of an enterprise, which enables its sustainable development. It is critical base of organization’s innovative and strategic sustainability (Bontis, 2002; Bontis et al., 2000). It is comprised of human capital, structural capital and relational capital.
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FINTECH SERVICES AND FACTORS DETERMINING THE EXPECTED BENEFITS OF USERS: EVIDENCE IN ROMANIA FOR MILLENNIALS AND GENERATION Z

Octavian Dospinescu, Nicoleta Dospinescu, Daniela-Tatiana Agheorghiesei

The purpose of this article is to identify the factors that have a decisive influence on the level of satisfaction of users of FinTech services in Romania. To explain the variables that have an effect, we conducted this study both in the entire population of FinTech users, as well as differentiated into two distinct generations: Millennials and Generation Z. From the point of view of age ranges, consumers in the Millennials category are also known in the specialty literature (Aichner & Shaltoni, 2019) as Generation Y, that are people born between the 1980s and the mid-1990s. According to Bucovetchi et al. (2019), Generation Z is the demographic cohort following Millennials and is made up of those born between the second half of the 1990s and early 2000s. These two generations have different behaviors, priorities and preferences when it comes to the use of information technologies.
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LAND TENURE AND TECHNICAL EFFICIENCY OF SMALLHOLDER TEA PRODUCERS: THE CASE OF YA’AN CITY, CHINA

Abrham Tezera Gessesse, Ge He

Has been enjoyed for millennia, tea has a long and complex history in China. In recent times, more than 1,500 types of propagated clones of tea plants have been developed and cultivated in more than 36 countries as a cash crop plantation (Lighton et al., 2014). Smallholder farmers account for more than 70% of the world’s tea and 80% of China’s tea production (Chang, 2015). Although tea plantation and production has increased over the past three decades, its productivity per unit area has not significantly changed, which contrasts with other agricultural products across the globe and China in particular (Basu et al., 2010). This may be because smallholder farmers are confronted by many challenges that affect the quality and quantity of tea production. A number of contributions (Tan et al., 2006; Wang et al., 2010, 2014; Zhao, 2010,) identify the common challenges that confront smallholder farmers in China, which include a lack of modern agricultural machinery, fragmented and small farm plots, a lack of access to an irrigation and drainage system, labor shortages, poor soil quality, pests, diseases, drought and climate change.
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THE USEFULNESS OF MARKETING STRATEGIES IN A REGULATED MARKET: EVIDENCE FROM THE SPANISH TOBACCO MARKET

Alejandro Almeida, Aida Galiano, Antonio A. Golpe, Juan Manuel Martín Álvarez

In the current economy, there are some heavily regulated markets, such as the tobacco market, and others on the point of being regulated – markets using fossil combustibles, such as the combustion engine vehicles, as well as the gambling sector. Those markets operate with products or services in some way prejudicial to health and the environment. This fact justifies before the citizens the governmental intervention. Companies operating on those markets have very limited their marketing strategies to promote sells (Henriksen, 2012). In this article, we aim to investigate the options faced by companies for the implementation of marketing strategies that will permit them to scale their sales leadership position once the market is regulated. In the case of the tobacco market, the motivation to regulate emerges due to the causal link between tobacco consumption and several types of cancer, cardiovascular and respiratory diseases, reproductive disorders, Alzheimer’s disease (López-Arrieta & Sanz, 2001), and many other negative health consequences. In addition, it has an addictive nature (DHSS, 2004).
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DOES CORPORATE GOVERNANCE INFLUENCE FIRM VALUE IN BANGLADESH? A PANEL DATA ANALYSIS

Mohammed Nazim Uddin, Mosharrof Hosen, Mustafa Manir Chowdhury, Tanbina Tabassum, Manjurul Alam Mazumder

Corporate governance has been a critical issue focused by regulatory bodies, policymakers, and academicians to improve the economic and sustainability conditions in developing countries for over a decade (Brown et al., 2011; Wintoki et al., 2012; Claessens, 2006). Additionally, the collapse of corporate governance has compromised the government legally, financially, and economically, resulting in a lack of accountability in Bangladesh. An organised financial system includes proper asset allocation, fund abuse prevention, minority interest protection, and timely dividend payment to improve the corporate governance system and enable corporate laws to enhance firm value (La Porta, 2006). In a competitive global market, a robust regulatory framework is required to mandate organisational compliance involving policies and procedures to ensure accountability (Uddin et al., 2019).
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INFLUENCE OF LOGISTICS COMPETITIVENESS AND LOGISTICS COST ON ECONOMIC DEVELOPMENT: AN FSQCA QUALITATIVE APPROACH

Mohan Saini, Denisa Hrušecká

Logistics has become one of the key vertical in the organization and as an important industry for an economy as a whole. It plays an important role in the economic development of a country, including various infrastructure development to support and enhance manufacturing and other sectors. The economy has to perform efficiently in this sector for supporting a growth in all other sectors. To provide a visibility on the same, World Bank publishes index for providing visibility on the performance and scope for improvement in logistics sectors of economies. This index is known as logistics performance index and this has been included in this study for understanding the effect on economic development of the country along with the logistics cost.
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PERCEPTIONS OF PERSONALIZATION IN COMPANY-CONSUMER INTERACTIONS ON SOCIAL NETWORK: EXPERIMENT CONDUCTED IN THE CZECH REPUBLIC

Ludvík Eger, Lenka Komárková, Veronika Zákružná

Social media (SM) has become one of the largest environments of human interaction. Growth in social network use is evident in developed countries, and to an even greater extent in developing countries (Internet World Stats, 2020). In 2019, 53% of EU enterprises used at least one type of SM and 86% of these used SM to build their image and market their products. Additionally, more than 54% of the people (16–74 years old) living in the EU used the Internet for participating in social networks (Eurostat, 2020a, b). DESI (2020) found that over 65% of all EU citizens use at least one form of SM, the most popular being Facebook and Instagram, especially among young people. Consequently, as the use of SM becomes increasingly common, companies seek to reach and interact with current and potential customers through SM platforms (Shanahan et al., 2019; Wang & Kim, 2017).
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AGILE APPROACH IN HUMAN RESOURCE MANAGEMENT: FOCUS ON GENERATION Y

Olga Revutska, Kateřina Maršíková

Today, the concept of agile is increasingly associated with the success of companies. It is not only about project management but also elements of agility support success in today’s dynamic business environment. The attitude to agility may vary from generation to generation. At present, Generation Y (also called as Millennials) is increasingly represented on the labour market not only among employees but also in managerial positions. The Millennial generation has now become the largest generational cohort in the workforce. As Millennials become more prevalent in organisations and in management, there is a need to understand how these persons will manage the incoming generation of workers, how Millennials will want to be managed in the future (Crocitto & Youssef, 2003). The aim of the authors is to explore this issue concerning elements of agile management.
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INDIRECT ESTIMATION OF THE DEVELOPMENT OF CAPITAL PRODUCTIVITY IN THE REGIONS: THE CASE OF POLAND

Pavel Zdražil, Ivana Kraftová

The dominant determinant of development, in the current economy affected by globalization, is not the quantity of resources, but especially their productivity. Although the productivity is not everything on the way towards the successful economics, as Krugman (1997) pointed out, it is almost everything in the longrun. The premise of favourable development is therefore the effective, efficient and economical use of available resources, whose appropriate structure and rational allocation is the basis for the efficiency of the process of transforming the potential to entering real outputs. On this basis, a country or region is competing with its surroundings, as well as affecting the living conditions and quality of life of the population (Capello et al., 2011).
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