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Due to the improvement of technologies and increasing number of internet users, more companies choose social networks to promote sales of goods and services, increase recognition and visibility and communication with potential clients in real time online. At the moment, internet marketing is considered one of the most powerful marketing tools, because it unites the biggest number of users and has the means to implement different aims of the companies. The quickly increased popularity of social networks and social commerce are considered the third revolution of communication that provides freedom for companies to communicate with target audience, regardless of place and time (Stoian et al., 2018; Pavlovaite & Gresiene, 2019; Zhou et al., 2013; Zhang et al., 2020). Thus, the impact of internet and marketing tools, in a general sense, is a phenomenon that is highly significant in the business world and is developing quickly.

The rapid development of information and communication technologies (ICT) in recent years has brought major changes in many areas of the economy and even created its new sectors. Rising complexity of technological and heterogeneity of technological infrastructure and their applications contributed to changes in every business area (Voříšek et al., 2015). New opportunities to sell products and provide services arose in the electronic environment. Customers routinely buy in e-shops and electronic banking became a very important form of banking services usage in last two decades.

This paper describes the characteristics and principles of the MBI (Management of Business Informatics) model developed at the Department of Information Technologies, University of Economics in Prague. The aim of the MBI model is to offer IT professionals in charge of information technology management in organizations a comprehensive methodological support based on industry best practices.

Top management firem všech velikostí se během posledních dvou dekád potýká se změnou paradigmatu v přístupu ke strategickému řízení. Hlavním důvodem těchto změn je zvýšená dynamika a turbulence tržního prostředí, která je důsledkem globalizace a technologického pokroku. Tato dynamika vytváří stavy, kdy je velmi obtížné predikovat budoucí vývoj na jednotlivých trzích, což způsobuje manažerům komplikace při vytváření vhodných konkurenčních strategií. K tomu, abychom dokázali změny v konkurenčním prostředí organizace identifikovat, nám slouží Competitive Intelligence (dále CI).

Increasing the quality of production belongs to management goals of every single business, whether production means products or services providing. Better quality of production results in, for example, gaining competitive advantage on the market, effective territorial management, returning customer, and citizen satisfied with public administration services and others.