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PREDICTING JOB SATISFACTION AND WORK ENGAGEMENT BEHAVIOR IN THE COVID-19 PANDEMIC: A CONSERVATION OF RESOURCES THEORY APPROACH

Marcela-Sefora Nemțeanu, Vasile Dinu, Rebeka-Anna Pop, Dan-Cristian Dabija

Since December 2019, the SARS-CoV-2 virus has spread rapidly on a global scale (WHO, 2021), strongly affecting organizations from all sectors of activity. Employees, in particular (ILO, 2020), have been forced to quickly alter their work behaviors and manner of working, being obliged to abandon commuting to the workplace and resort to large-scale remote working (Nemțeanu et al., 2021a). The pandemic has made its strongest imprint on the sector of services (Fernandes, 2020), for whom teleworking has become ‘the new normal’ (Belzunegui-Eraso & Erro-Garcés, 2020; Nemțeanu & Dabija, 2021). This new context has dramatically altered task performance – employee productivity having been strongly affected due to the time needed to adapt to the new reality and working conditions (Belzunegui-Eraso & Erro-Garcés, 2020).
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The Role Of Marketing In Multinational Subsidiaries: Standardization Versus Localization

Miroslav Karlíček, Zuzana Chytková, Mgr. Nikola Hořejš, Hana Mohelská, Jakub Fischer

In the international marketing literature as well as practice, one of the most pressing issues for any multinational corporation’s marketing strategy is the choice between standardization (or globalization) and localization (or adaptation). The first approach, often applied for example by companies producing cosmetics, electronics, soft drinks and most industrial goods, is based on the assumption that customer needs are relatively homogenized.
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