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EXAMINING TREKKERS’ ENVIRONMENTALLY FRIENDLY BEHAVIOR USING AN EXTENDED MODEL OF GOALDIRECTED BEHAVIOR (MGB) AND A NEW ECOLOGICAL PARADIGM SCALE (NEP)

Tulsi Paudel, Wen Ya Li, Yeong Gug Kim

Tourism is responsible for the movement of people worldwide, and the tourism industry has an enormous contribution to the global economy (Toral-Granda et al., 2017). According to World Travel and Tourism Council (WTTC, 2019), the tourism industry contributed 10.4% of the world’s service sector’s GDP and generated 319 million jobs, or 10% of total employment, in 2018. However, tourism is also one of the largest environmental resource consumers, accounting for nearly 5% of global CO2 emissions (UNTWO, 2017). Furthermore, environmentally friendly activities such as responsible tourism, sustainable tourism, and ecotourism improve local people’s quality of life and minimize environmental problems (Caruana et al., 2014). Therefore, it is necessary to emphasize environmentally friendly tourism activities.
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