Cătălin Postelnicu, Vasile Dinu, Dan-Cristian Dabija
Benefits of globalization in the economy of the country is a contentious issue not only in general public but also among academics and professionals of the world economy and international trade, management and marketing,
who hold important positions in European or international financial institutions.
Jaroslav Ďaďo, Jan W. Wiktor, Agnieszka Żbikowska
The paper aims to assess the strategies of Polish exporters in entering foreign markets. The paper is comprised of three parts. The first part presents strategies of international marketing, its elements, types, nature, and conditions – the premises and motives for internationalization of a company. It is mainly a synthetic reflection
based on the review of literature. It is a starting point in presenting a research project concept.
Borut Werber, Uroš Rajkovič, Marko Urh, Anja Žnidaršič
Europe and most of the word is dealing with economy crises and everyone is searching for solutions. Many large companies were destroyed by their own greed and because of their stocks manipulations without solid financial coverage. Because of that also many micro-enterprises have stopped working, but on the other hand more new ones were formed.
Petra Došenović Bonča, Nina Ponikvar, Ksenja Pušnik, Maks Tajnikar
In this paper we focus on the importance of including the decisions made by the firm’s management in the factors that explain firm market exit. In so doing, we acknowledge both theoretical and empirical findings regarding the wide array of firm market exit determinants that include also the impact of the firm’s managers
and their decisions that may in many instances even be the decisive cause of the firm’s market exit.
Josef Hynek, Václav Janeček, Frank Lefley
The importance of the financial appraisal of information technology projects is well stated in the IT, information management, and financial literature. Too often, optimistic forecasted savings/benefits and underestimation of costs, together with the under-valuation of the capital cost of ICT projects have resulted in disastrous failures. ICT projects, like all other capital projects, must achieve a positive financial return.