H.R.M.P. Abeyrathne, L.N.A.C. Jayawardena
Amidst the diversity of approaches to examine it, one can find different definitions for entrepreneurship. Drucker identified entrepreneurs as people who see “change” as the standard, and actively go looking for existing change in order to exploit it.
Miroslav Karlíček, Zuzana Chytková, Ladislav Tyll, Hana Mohelská
The marketing function is based primarily on fundamental strategic decisions like “Who is our ideal customer”, “What is the value we propose”, “How we ensure customers’ satisfaction”, “How we retain the competitive position” etc. Answering these questions correctly ensures that the company will stay market-oriented and thus will be able to adapt to the ever changing market conditions.
Jan Sucháček, Petr Seďa, Václav Friedrich, Jaroslav Koutský
Not surprisingly, 21st century is quite frequently referred to as the century of information. Informational needs currently represent such an important category that they are comparable with the saturation of physiological needs. Less attention is usually devoted to the territorial patterns of information.
The regional development became a frequent topic in the Czech Republic mainly after the country entered the EU. Logically, this has led to a growing demand for new theoretical and methodological approaches of regional research, also as a reaction to the unilateral approaches existing at the time defining regional policy in terms of a mix of practical tasks in Central and Eastern European countries.
Michaela Roubíčková, Tomáš Heryán
This article is focused on the comparison of economic parameters of private companies under domestic control and private companies under foreign control (enterprises under state control are completely left out from the analysis), there is a clear relation to foreign direct investments (FDI).