Jozef Bucko, Lukáš Kakalejčík
Website usability and user experience are key measures of website quality (Sivaji & Tzuaan, 2012) and a key component of the websites that are commercially successful (Lowry et al., 2006). For today’s users, there are so many options in the environment of the Internet that each misstep in meeting user’s expectations might result in loss of the potential customer (Kakalejčík, 2016). Krug (2014) consider the usable website to be a place where a person of average (or even below average) ability and experience can figure out how to use the website in order to accomplish something without it being more difficult than is the value obtained by using it. The usable website has several attributes. It is useful, learnable, memorable, effective, efficient, desirable and delightful. Moreover, Aziz, Kamaludin, and Sulaiman (2013) add satisfaction and accessibility as additional features. Casaló, Flavián, and Guinalíu (2008) claim that perceived usability is an indirect factor that affects customer loyalty and positive word-of-mouth through satisfaction.
Blanka Klímová, Petra Poulová, Ivana Šimonová, Pavel Pražák, Anna Cierniak-Emerych
The problem of the developed countries is the aging of the population. Developing countries, for the time being, do not experience it so urgently yet due to the lower average age of the population, but their standard of living is also beginning to improve. In 2000, the percentage of older individuals aged 65+ years reached 12.4%. In 2030, this number should rise to 19% and in 2050 to 22% (Transgenerational, 2009). In Europe this population group aged 65+ represent 18% of the 503 million Europeans, which should almost double by 2060 (Patterson, 2006). This trend of aging population causes additional problems such as increased costs on the treatment and care of those elderly people (Maresova et al., 2015a; 2015b). Therefore, there is ongoing effort to extend the active life of this group of people in order to allow them to stay economically and socially independent. And current technological devices and services can assist them in this process.
Katarina Kostelić, Danijela Križman Pavlović
In everyday life, people tend to make various choices, which directly or indirectly bare consequences to a person’s economic welfare. One of those choices is the communication preference. Given that the communication is one of the essential pillars of the marketing science, the importance of the analysis of the communication and related topics is imperative. Given the digitalization of the modern world we encounter a situation of data overload while real, “face-to-face”, communication diminishes. At this point, it is necessary to gain as much as possible information from the data, especially if the communication is digital. That is one of the reasons for the necessity of quantification of the influencing factors on communication. Therefore, it is relevant to pursue the quantification of the traits and biases which influence people’s rationality and consequentially their choices.
Martin Boďa, Emília Zimková
Several factors may be earmarked as vital to smooth and successful working of a developed economy; and one of these factors is the financial system, which provides valuable services to the economy and its stability is always deemed imperative to the stability of the entire economy (e.g. Beck et al., 2014, p. 1-2). This laudatory statement is by no manner diminished by the fact that there is – at it happens – a scattered mosaic of opposing opinions to what extent a sound financial system is actually important to economic growth (Levine, 1997; Thiel, 2001). The key function of the financial system in an economy is “to channel savings to investment” (Thiel, 2001, p. 7), or – putting it differently – to connect agents with surplus funds to those who are in deficit, which are merely two different ways to describe the essence of financial intermediation. The definition is suggestive that financial intermediation should be assessed by comparing how surplus funds are matched against deficit needs.
Julius Janáček, Dan Šťastný
The economic science has for centuriesanchored its endeavor to understand decisionmakingpatterns of people in explicit or implicitassumptions of utility maximization. And yet,for most of that time the utility remained anempty box, devoid of any content. The termutility was a scholarly short-hand for whateverpeople want to achieve and remained vague fora reason: in recognition of the subjective natureof what human preference it was designedto accommodate just about anything, and itwas after all considered none of economists’business to speculate about its precise content.