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EFFECTIVENESS OF USING E-LEARNING FOR BUSINESS DISCIPLINES: THE CASE OF INTRODUCTORY MANAGEMENT COURSE

Hana Mohelská, Marcela Sokolová

Systematic training of employees is a constantly repeated cycle that reflects both the specific requirements of training and development strategies, as well as the objectives of general organizational strategy. The main source of the training and development process efficiency is its systematic feature in relation to employees and to owners and customers.
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THE EFFECTS OF CO-BRAND MARKETING MIX STRATEGIES ON CUSTOMER SATISFACTION, TRUST AND LOYALTY FOR MEDIUM AND SMALL TRADERS AND MANUFACTURERS

Ki-Pyeong Kim, Yoo-Oh Kim, Min-Kweon Lee, Myoung-Kil Youn

Due to Korea’s recent economic depression, polarised consumption, and intensifying competition, its medium and small traders and manufacturers find it increasingly difficult to compete for sales in the domestic and foreign markets. The reality is that their survival is being threatened by the weakness of their brand power compared to that of large businesses and global enterprises, and a global problem is particularly acute in Korea because of the nature of its economy.
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DIVERSITY MANAGEMENT – PERCEPTIONS AND ATTITUDES BY CZECH MANAGERS

Eger Ludvík, Indruchová Zuzana

The purpose of research survey is gaining basic information about the way managers in the Czech Republic perceive the significance of diversity management (DM). The survey is focused on a group of relevant respondents and the way they approach the implementation of diversity management in the field of the development of human resources in organizations in the Czech Republic.
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