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E+M Ekonomie a Management (E+M) je vědecký open access časopis, který publikuje vysoce kvalitní originální výzkumné statě a vědecké studie založené na teoretické a empirické analýze. Záměrem časopisu je uveřejňovat nové a inspirativní myšlenky, které posouvají hranice existujícího vědeckého poznání. Mezi hlavní oblasti zájmu časopisu patří ekonomie, podniková ekonomika, finance, management, informační management a marketing & obchod. Více o zaměření časopisu zde.

Vybrané články z aktuálního čísla časopisu

ECONOMIC METHODS USED IN HEALTH TECHNOLOGY ASSESSMENT

Blanka Klímová, Petra Marešová

Decision-making process about the development of new products is fundamental for the growth and prosperity of any company, particularly in the fast changing medical device market (Ivlev et al., 2015). Companies must innovate to be successful but this invariably carries some risk and uncertainty. In recent years, the issue of evaluation of investment effectiveness into medical devices has been intensively solved, both at national and international level (Heintz et al., 2016) due to the growing market with medical devices (Craig et al., 2014).
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DOES THE TAX RELIEF FOR HOMEOWNERSHIP HAVE EFFECT ON HOUSEHOLD MORTGAGE LEVERAGE?

Barbora Slintáková, Stanislav Klazar

Tax systems of developed countries contain provisions that give a preferred status to housing and homeownership. A significant relief is provided especially by the combination of non-taxation of imputed rental income and mortgage interest payment deductibility. Real user costs of owner-occupied housing are reduced (see Poterba & Sinai, 2008) and thus a bias in favour of the homeownership is created when households are encouraged to buy rather than to rent their dwellings.
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CHANGES IN INDUSTRIAL STRUCTURE AND POTENTIAL: THE CASE OF LITHUANIA

Asta Saboniene

Every economy aspires to enlarge the share of high-tech industries in its industrial structure, considering this share as one of the main determinants of country’s economic development. Hence, the induction of high and medium-high technology industries through R&D support, stimulation of innovation activities and higher quality may help economies to avoid getting trapped in the low-tech specialization during the long term.
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IS ENTERPRISE RISK MANAGEMENT A VALUE ADDED ACTIVITY?

Mojca Marc, Danijela Miloš Sprčić, Marina Mešin Žagar

Severe consequences of the global financial crisis resulted in re-thinking the risk management processes and approaches. OECD (2009), BIS (2008), FSA (2008) and IIF (2007) suggested that corporate risks should be “high on the agenda” of every organization, highlighting the need for a comprehensive (enterprise-wide) risk management framework. What has been realized in the aftermath of the global financial crisis is that a failure to transmit information about risk exposures can be attributed to the traditional silo-based risk management (TRM) (OECD, 2009).
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EXPLORING CUSTOMER LOYALTY TO FASHION BRANDS ON FACEBOOK FAN PAGES

Jitka Novotová

In the past, companies attempted to address customers using marketing communication tools such as television ads and public relations. A major disadvantage of these tools is the passive way in which customers receive information on products and brands (Hennig- Thurau et al., 2010; Libai et al., 2010). In recent years there has been steady growth in the share of two-way communication, which has resulted in a revolutionary change in the role of the customer from passive to active. This change was brought about in particular by the internet boom and the emergence of social media (Ungerman, 2016).
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