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STRATEGY AND STRATEGIC MANAGEMENT CONCEPTS: ARE THEY RECOGNISED BY MANAGEMENT STUDENTS?

Emerson Wagner Mainardes, João J. Ferreira, Mário L. Raposo

When reviewing strategic thinking, we realize how this phenomenon has gone through different phases and semantic contexts. With a millennium distancing the word from its origins, the word strategy has had several meanings but without ever losing its semantic roots. In the beginning, strategy took on a military significance and represented the action of commanding or leading armies in times of war, i.e. a military campaign.
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MODEL OF COMMUNICATION USABLE FOR SMALL AND MEDIUM-SIZED COMPANIES FOR THE CONSUMER COMMUNICATION IN SOCIAL MEDIA

Ungerman Otakar, Myslivcová Světlana

Social media are among the fastest developing Internet marketing tools, and more and more Internet users connect to it every day. With regard to the ever-growing amount of various social media, there is a lot of ambiguity regarding how company representatives should approach them.
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DIVERSITY MANAGEMENT – PERCEPTIONS AND ATTITUDES BY CZECH MANAGERS

Eger Ludvík, Indruchová Zuzana

The purpose of research survey is gaining basic information about the way managers in the Czech Republic perceive the significance of diversity management (DM). The survey is focused on a group of relevant respondents and the way they approach the implementation of diversity management in the field of the development of human resources in organizations in the Czech Republic.
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