Jarosław Michał Nazarczuk, Stanisław Umiński
The establishment of Special Economic Zones (SEZ), and other types of privileged areas, is a common policy approach adopted by countries in order to attract domestic and foreign capital, increase exports or employment, increase trade openness or facilitate minor economic transitions within the country. By setting a preferential business climate, with lower taxes and tariffs made available in a restricted territory, governments promote investment inflow and encourage flourishing businesses to grow and cluster within zones, thus generating positive spill-over effects to the neighbouring areas.
Jozef Bucko, Lukáš Kakalejčík
Website usability and user experience are key measures of website quality (Sivaji & Tzuaan, 2012) and a key component of the websites that are commercially successful (Lowry et al., 2006). For today’s users, there are so many options in the environment of the Internet that each misstep in meeting user’s expectations might result in loss of the potential customer (Kakalejčík, 2016). Krug (2014) consider the usable website to be a place where a person of average (or even below average) ability and experience can figure out how to use the website in order to accomplish something without it being more difficult than is the value obtained by using it. The usable website has several attributes. It is useful, learnable, memorable, effective, efficient, desirable and delightful. Moreover, Aziz, Kamaludin, and Sulaiman (2013) add satisfaction and accessibility as additional features. Casaló, Flavián, and Guinalíu (2008) claim that perceived usability is an indirect factor that affects customer loyalty and positive word-of-mouth through satisfaction.
Blanka Klímová, Petra Poulová, Ivana Šimonová, Pavel Pražák, Anna Cierniak-Emerych
The problem of the developed countries is the aging of the population. Developing countries, for the time being, do not experience it so urgently yet due to the lower average age of the population, but their standard of living is also beginning to improve. In 2000, the percentage of older individuals aged 65+ years reached 12.4%. In 2030, this number should rise to 19% and in 2050 to 22% (Transgenerational, 2009). In Europe this population group aged 65+ represent 18% of the 503 million Europeans, which should almost double by 2060 (Patterson, 2006). This trend of aging population causes additional problems such as increased costs on the treatment and care of those elderly people (Maresova et al., 2015a; 2015b). Therefore, there is ongoing effort to extend the active life of this group of people in order to allow them to stay economically and socially independent. And current technological devices and services can assist them in this process.
Miroslava Knapková, Alena Kaščáková
Households represent one of the economic subjects entering to the market mechanism. The microeconomic theory focuses on households mostly as units of consumption, savings, partly as production units. Households participate on the side of the supply as well as on the side of the demand (Samuelson & Nordhaus, 2013; Mankiw, 1999). Households´ specific status on the supply side arises from the fact that households offer their ability to work at the labour market. When considering households on the demand side, mostly demand for goods and services that satisfied households´ needs must be included.
Julius Janáček, Dan Šťastný
The economic science has for centuriesanchored its endeavor to understand decisionmakingpatterns of people in explicit or implicitassumptions of utility maximization. And yet,for most of that time the utility remained anempty box, devoid of any content. The termutility was a scholarly short-hand for whateverpeople want to achieve and remained vague fora reason: in recognition of the subjective natureof what human preference it was designedto accommodate just about anything, and itwas after all considered none of economists’business to speculate about its precise content.