Pengju Wang, Zhuang Xiong, Zhiquan Zhao
Entrepreneurial failure exists objectively in the process of entrepreneurship, and the fear of entrepreneurship failure inhibits youth entrepreneurship activities to a certain extent. Thus, failure-learning-based entrepreneurship education is critical to cultivating youth entrepreneurial literacy. However, previous research on this topic has not provided a clear answer to how to improve youth entrepreneurial resilience. To explore the relationship between failure-learning-based entreprene…
Robert Stefko, Beata Gavurova, Maria Olearova, Radovan Bacik, Lubomir Nebesky
Although the popularity of mobile commerce is on the rise, mobile shopping is still not widely accepted in Slovakia. Therefore, research and knowledge in this area is insufficient. Based on two research models which explain human behavior (theory of reasoned action) and how the user accepts new technologies (technology acceptance model), the presented study proposes and tests a conceptual model combining the mentioned models and new, stimulating factors (customized offers and price benefits) in…