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Website usability and user experience are key measures of website quality (Sivaji & Tzuaan, 2012) and a key component of the websites that are commercially successful (Lowry et al., 2006). For today’s users, there are so many options in the environment of the Internet that each misstep in meeting user’s expectations might result in loss of the potential customer (Kakalejčík, 2016). Krug (2014) consider the usable website to be a place where a person of average (or even below average) ability and experience can figure out how to use the website in order to accomplish something without it being more difficult than is the value obtained by using it. The usable website has several attributes. It is useful, learnable, memorable, effective, efficient, desirable and delightful. Moreover, Aziz, Kamaludin, and Sulaiman (2013) add satisfaction and accessibility as additional features. Casaló, Flavián, and Guinalíu (2008) claim that perceived usability is an indirect factor that affects customer loyalty and positive word-of-mouth through satisfaction.

There is convincing evidence to suggest that understanding the fundamental needs of human beings is essential if we are to develop strategies to transition society towards more sustainable forms of development (Hall, 2006). Besides, human needs satisfaction is likely to “make fewer demands on our environmental resources, but much greater demands on our moral resources” (Brown, 1982). As such, it is a moral obligation for governments, societies, industries, and individuals, to help fulfill human needs by enhancing health, safety, economy, and society, while preserving the environmental assets such as biodiversity and natural resources; i.e. to realize sustainable development.

Nowadays, organizations may deal with a variety of issues challenging the decision making such as overflow of data, lack of information, lack of knowledge and insufficiency of reports (Lin, Tsai, Shiang, Kuo, & Tsai, 2009). Over the years, management information systems including DSS, ES, EIS, and so on have been widely supported companies with their decisions; however, a key missing capability to manage decisions for emergencies, monitoring competition, collect data from different points of views, and carrying out constant analyses of numerous data and consider different variants of organization performance, is the major cause of failure to adequately meet the needs of enterprise decision-makers (Olszak & Ziemba, 2007). Given the widespread changes and the dynamics of today’s environment, organizations need to use new information systems that can analyse the various causal relationships both within and outside the organization. Hence they move towards using business intelligence (Gangadharan & Swami, 2004; Duan & Da Xu, 2012).

Innovation is widely considered as an important factor for competitiveness and has been a focus of research for decades (Szabo, Soltés, & Herman, 2013). Innovation is very important for organizations and companies, because it helps them to gain a constant competitive advantage in today’s uncertain environment; and they can dominate their rivals (Teigland, Di Gangi, Flåten, Giovacchini, & Pastorino, 2014). Organization have to innovate in order to survive (Bowers & Khorakian, 2014). Because of rapid changes and intense competition in IT industry, IT companies need more innovation to grow and survive. Those companies who cannot present innovative products and services to the market constantly will definitely lose (Constantinides, 2013). One can refer to such kinds of companies as AOL, WebTV, Napser, Alta Vista, Nokia, Fairchild and Palm Computing (Bouman, 2010).

The economic science has for centuriesanchored its endeavor to understand decisionmakingpatterns of people in explicit or implicitassumptions of utility maximization. And yet,for most of that time the utility remained anempty box, devoid of any content. The termutility was a scholarly short-hand for whateverpeople want to achieve and remained vague fora reason: in recognition of the subjective natureof what human preference it was designedto accommodate just about anything, and itwas after all considered none of economists’business to speculate about its precise content.