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Do inconsistent online reviews reduce sales for merchants on the platform? Evidence from China

Xulong Wang, Chenyu Fu, Feng Leng

Section: Marketing and Trade

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Attitudes of manufacturers toward the value attributes of regional product brands

Vojtech Beran, Jaroslava Dedkova

Section: Marketing and Trade

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Investigating the determinants and effects of prestige sensitivity in fashion retailing

Ivan-Damir Anic, Ivana Kursan Milakovic, Mirela Mihic

Section: Marketing and Trade

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FINTECH SERVICES AND FACTORS DETERMINING THE EXPECTED BENEFITS OF USERS: EVIDENCE IN ROMANIA FOR MILLENNIALS AND GENERATION Z

Octavian Dospinescu, Nicoleta Dospinescu, Daniela-Tatiana Agheorghiesei

Section: Finance

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Miesto symbolov v marketingovej komunikácii

Jaroslav Ďaďo, Zuzana Goliášová

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