Early Access

Make ads skippable or not: The impact of ad type on brand recall, salience and conversion rate

Radka Bauerova, Veronika Koprivova

In today’s world, people are using digital platforms more than ever to communicate with friends, network, shop, learn and more. The average time spent on these platforms is increasing. Companies are naturally reflecting this fact in order to reach as many people as possible through these platforms and their advertising messages. However, users are constantly bombarded with advertising messages that fragment their attention. It is, therefore, important to study the effects of different types of…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-009

Section: Marketing and Trade

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How can co-institutional investors enhance the core competitiveness of enterprises? Evidence from China

Xinyong Lu, Meinong Xi

As of 2023, institutional investors hold approximately 44.1% of the total market capitalization of China’s outstanding stocks. By simultaneously investing in multiple firms within the same industry, common institutional investors gain access to broader information channels and proprietary market insights at lower search costs. As shareholder linkages become increasingly common in the capital market, understanding their impact on firm behavior is of considerable practical relevance. This study…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-017

Section: Business Administration and Management

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Environmental innovation and green low-carbon transitions: The moderating role of green regulatory pressure

Tingqian Pu

Environmental innovation is widely recognized as a key driver of sustainability, reducing greenhouse gas emissions and enhancing resource efficiency. However, the mechanisms through which it contributes to green low-carbon transitions remain underexplored, particularly in the context of varying regulatory environments. This study examines the relationship between environmental innovation and green low-carbon transitions, focusing on the moderating role of green regulátory pressure. Using panel…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-021

Section: Economics

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A bibliometric overview of job demands-resources theory literature

M. Fatih Sengullendi, Enes Kurt

This study aims to provide a comprehensive overview of the literature on job demands and resources (JD-R) theory and uses bibliometric analysis. A total of 688 articles and 204 journals published in the Web of Science database are included in the analysis. The study first provides an overview based on bibliometric indicators such as publication trends, influential journals, and prominent authors. Then, the thematic structure and relationship networks of the JD-R literature are examined using…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-024

Section: Business Administration and Management

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Exploring philanthropic behavior and tax incentives: Motivations and trends in individual giving in the Czech Republic

Blanka Jarolimova

Philanthropy is defined as accommodating behaviour towards other members of society, usually through charitable donations. Charity forms a significant part of the income for the non-profit sector in many countries and is often directly supported through government tax policies. This article focuses on new empirical findings and applicable conclusions. It discusses the development of individual giving, motives, causes, and effects of philanthropic behaviour of individual donors in the Czech…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-022

Section: Finance

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The effect of digital intensity on the financial performance of enterprises in Central and Eastern European countries

Trang Lam Quynh Tran, Sandor Kovacs, Miklos Herdon

This study investigates the significance of information and communication technology (ICT) adoption, referred to as digital intensity (DI), and its impact on the financial performance of businesses in the manufacturing, utilities, and transportation sectors within Central and Eastern European (CEE) countries. The primary research question focuses on how DI and its components influence key financial indicators across these industries. This study uses data from the EUROSTAT, ENT2 (Comprehensive…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-016

Section: Business Administration and Management

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Understanding university students’ adoption of ChatGPT: A TAM-based exploration of key factors

Parul Agnihotri, Song Chen

The rapid rise of AI chatbots like ChatGPT has spurred growing interest in understanding the factors that influence their adoption, especially in educational settings. This study focuses on identifying the key elements that shape university students’ intentions to use ChatGPT, using the technology acceptance model (TAM) as the theoretical foundation. The research integrates core constructs such as perceived ease of use (PEU), perceived usefulness (PU), perceived risk, trust, and technostress to…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-023

Section: Information management

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