Early Access

Analysis of circular strategies: A case study of the food processing industry

Raquel Fernandez-Gonzalez, Rosa Maria Ricoy-Casas, Zita Graca Teixeira Pereira, Jorge Eduardo Vila Biglieri

This research investigates the implementation of the circular economy in the Galician canned fish and seafood sector. This sector is crucial, producing 225,000 t annually and representing 75% of Spain’s total production, significantly contributing to the regional economy and employment. Moreover, this industry significantly contributes to the regional economy employing around 12,000 people. Using the PESTLE methodology, the study systematically and holistically examines the most relevant…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-007

Section: Transitioning to the green circular economy: The age of VUCA

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Make ads skippable or not: The impact of ad type on brand recall, salience and conversion rate

Radka Bauerova, Veronika Koprivova

In today’s world, people are using digital platforms more than ever to communicate with friends, network, shop, learn and more. The average time spent on these platforms is increasing. Companies are naturally reflecting this fact in order to reach as many people as possible through these platforms and their advertising messages. However, users are constantly bombarded with advertising messages that fragment their attention. It is, therefore, important to study the effects of different types of…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-009

Section: Marketing and Trade

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Circular economy practices, green innovation and financial performance: The moderating role of big data analytics

Khac Hieu Nguyen, Thi Anh Van Nguyen, Trang Thi Huyen Dang, Sinh Duc Hoang

Environmental pollution and resource degradation have prompted researchers and policymakers to seek solutions. Circular economy practices (CEP) can help enterprises reduce emissions into the environment and move towards sustainable development. CEP has been studied widely in developed countries but less studied in developing countries due to the limited application of CEP in enterprises and the limitation of data. This paper aims to analyse the effect of CEP on financial performance, including…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-014

Section: Transitioning to the green circular economy: The age of VUCA

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Leadership role in sustainable future of circular economy: Climate, economy, and environment interplay

Ali Junaid Khan, Iza Gigauri, Sana Fayyaz, Gheorghina-Liliana Birladeanu, Iffat Sabir Chaudhry

The issue of climate change is a significant concern in contemporary society characterized by a volatile, uncertain, complex, and ambiguous (VUCA) environment. Asian nations are also dealing with issues related to climate change. The objective of this study is to ascertain the relationship between climate change and its impact on both the economy and the environment. This research examines the moderating influence of leadership skills on the variables of climate change, the economy, and the…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-015

Section: Transitioning to the green circular economy: The age of VUCA

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