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Charting the path to consumer satisfaction: An innovative investigation into fresh e-commerce through text mining and spatiotemporal analysis

Yixing Yang, Lili Wei, Liangxian Fan, Qiuhan Zhao

The rapid expansion of fresh food e-commerce introduces significant challenges in logistics service quality due to the perishability of products. However, the effects of these challenges on customer satisfaction, particularly across different regions and seasons, have been insufficiently explored. This study addresses this gap by analyzing Jingdong (JD)’s e-commerce reviews using latent dirichlet allocation (LDA) topic models to extract dimensions of logistics service quality, combined with… more