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A proposal of a relative weighted online 5-star rating system as a way to mitigate online reviews biases

Jiri Mazurek, Cristina Perez-Rico, Carlos Fernandez-Garcia

Section: Marketing and Trade

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Identification of consumers willing to buy green products – A case study in the Czech Republic

Michaela Janska, Marta Zambochova, Bara Fialova

Section: Marketing and Trade

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Attitudes of manufacturers toward the value attributes of regional product brands

Vojtech Beran, Jaroslava Dedkova

Section: Marketing and Trade

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The impact of chatbots on the buying behaviors of Generation Z toward brands

Julie Holendova, David Svoboda, Neven Seric

Section: Marketing and Trade

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The importance of corporate image and social responsibility for consumer engagement in sustainable consumption

Dalia Streimikiene, Ilona Kiausiene, Greta Makunaite

Section: Business Administration and Management

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Extended model of mobile shopping acceptance: An empirical study of consumer behaviour

Robert Stefko, Beata Gavurova, Maria Olearova, Radovan Bacik, Lubomir Nebesky

Section: Marketing and Trade

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Who Are Online Grocery Shoppers?

Radka Bauerová, Halina Starzyczná, Šárka Zapletalová

Section: Marketing and Trade

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