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Do inconsistent online reviews reduce sales for merchants on the platform? Evidence from China

Xulong Wang, Chenyu Fu, Feng Leng

Section: Marketing and Trade

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Identification of consumers willing to buy green products – A case study in the Czech Republic

Michaela Janska, Marta Zambochova, Bara Fialova

Section: Marketing and Trade

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Attitudes of manufacturers toward the value attributes of regional product brands

Vojtech Beran, Jaroslava Dedkova

Section: Marketing and Trade

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Till death do us part. Do customers cheat on brands?

Martin Klepek, Lukas Toth

Section: Marketing and Trade

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The impact of chatbots on the buying behaviors of Generation Z toward brands

Julie Holendova, David Svoboda, Neven Seric

Section: Marketing and Trade

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Investigating the determinants and effects of prestige sensitivity in fashion retailing

Ivan-Damir Anic, Ivana Kursan Milakovic, Mirela Mihic

Section: Marketing and Trade

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Extended model of mobile shopping acceptance: An empirical study of consumer behaviour

Robert Stefko, Beata Gavurova, Maria Olearova, Radovan Bacik, Lubomir Nebesky

Section: Marketing and Trade

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Who Are Online Grocery Shoppers?

Radka Bauerová, Halina Starzyczná, Šárka Zapletalová

Section: Marketing and Trade

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