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Make ads skippable or not: The impact of ad type on brand recall, salience and conversion rate

Radka Bauerova, Veronika Koprivova

Section: Marketing and Trade

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Consumer perception of private labels: A case study of the Czech Republic

Michaela Janska, Marta Zambochova

Section: Marketing and Trade

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Research on citizens’ behavior in relation to the use of re-use centers and re-use points

Ales Hes, Martina Svecova, Jana Hinke, Daniela Salkova

Section: Transitioning to the green circular economy: The age of VUCA

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Back to the future of fashion: Circularity and consumer ethics

Isabel Novo-Corti, Matias Membiela-Pollan, Diana M. Tirca

Section: Transitioning to the green circular economy: The age of VUCA

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Do inconsistent online reviews reduce sales for merchants on the platform? Evidence from China

Xulong Wang, Chenyu Fu, Feng Leng

Section: Marketing and Trade

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Identification of consumers willing to buy green products – A case study in the Czech Republic

Michaela Janska, Marta Zambochova, Bara Fialova

Section: Marketing and Trade

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Attitudes of manufacturers toward the value attributes of regional product brands

Vojtech Beran, Jaroslava Dedkova

Section: Marketing and Trade

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Till death do us part. Do customers cheat on brands?

Martin Klepek, Lukas Toth

Section: Marketing and Trade

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The impact of chatbots on the buying behaviors of Generation Z toward brands

Julie Holendova, David Svoboda, Neven Seric

Section: Marketing and Trade

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