THE PERCEPTION OF SELECTED ASPECTS OF INVESTMENT ATTRACTIVENESS BY BUSINESSES MAKING INVESTMENTS IN THE CZECH REPUBLIC

Investment attractiveness refers to the interest of the territory, area and region. Investment attractiveness refers to the competitiveness of a country within the investment environment, and investment decisions that are made by a business regarding the localization of its investments. Investment attractiveness may be defined as the set of factors that influence a business entity when making its investment decisions. Investment attractiveness reflects how interesting the relevant territory, area or region is to businesses. The set of factors influencing the level of investment attractiveness are both factors that are fixed (geographic location, deposits of iron ore, large water flows) and, secondly, the factors that from the perspective of state policy influenced (educated population, a policy of investment incentives, labor costs, tax rate, macroeconomic indicators – inflation, GDP and labor productivity). There are many indicators showing the strengths and weaknesses of a country and its economy, and whether the business environment is suitable for investors or if the business environment is risky and problematic. This issue is dealt with using the theory of localization. This article interprets the results of a survey carried out that looked at the effects of selected investment factors on decisions taken by businesses making FDI – which means on the investment attractiveness of countries striving for FDI. First, based on a theoretical search, we selected specific factors for the inquiry that have an impact on investment decisions taken by businesses. The factors were subsequently verified through a questionnaire sent to the investors. They were further verified through a regression analysis.