Nové formy marketingu na českém internetu a vývojové trendy

This article disserts about the situation in developing the marketing fields on the internet used in the czech region. First part outlines the very genesis of marketing on the internet itself. Second part analyses nowadays most preffered ways of using the possibilities of marketing on internet. Third part describes the latest procedures of the electronic business, which are finally beginning to be asserted also in Czech republic. Last part prognoses the dimensions and trends of the electronic commerce development on the czech internet.