Alianční cena

Alliance Price In this contribution the notion "alliance" is introduced as including all firms participating in one specific final product (so, in addition to the final manufacturer also all suppliers of inputs and middleproducts). Similarly like the monopolistic price ensuring the maximal profit to one single firm - the monopolist, here the alliance price ensures the maximal profit to all firms participating in the manufacture and supplies of the final product. The alliance price is lower than the monopolistic price which results in the greater volume of the product sold. Therefore, it is more advantageous for the buyer. The calculations and the graphs indicate that if the monopolist introduces the alliance price into the market and by means of discounts he cuts the suppliers a part of the increment of the profit coming from the increased volume, both he and his suppliers can realize a higher profit than it is possible in case of monopolistic price. The discribed relations may explain why some managers are successful if their business objective is aimed to maximalization of sales to which they are only approaching.