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Výzkum polaritního profilu značky Radegast a Velké Popovice
Výzkum polaritního profilu značky Radegast a Velké Popovice
Name and surname of author:
Vratislav Kozák, Petr Fusek
Year:
2002
Issue:
4
Keywords:
polaritní profil, image značky, dotazník, respondenti
DOI (& full text):
Anotation:
Abstract: Research of Polarity Profiles of Radegast and Velke Popovice Brands of Beer.
The marketing research was aimed at determination of polarity profiles of "Radegast" and "Velkopopovický kozel" brands of beer. These polarity profiles are to identify a feeling level of perception of the above brands, using the brand evaluation on a scale consisting of contrasting adjectives. It means that we can characterize image of the tested brands in detail. The data obtained are illustrated in a form of a chart, completed with a commentary that should make the brands image characterisation easier. A questionnaire was presented to respondents, to find out polarity profiles.
Abstract: Research of Polarity Profiles of Radegast and Velke Popovice Brands of Beer.
The marketing research was aimed at determination of polarity profiles of "Radegast" and "Velkopopovický kozel" brands of beer. These polarity profiles are to identify a feeling level of perception of the above brands, using the brand evaluation on a scale consisting of contrasting adjectives. It means that we can characterize image of the tested brands in detail. The data obtained are illustrated in a form of a chart, completed with a commentary that should make the brands image characterisation easier. A questionnaire was presented to respondents, to find out polarity profiles.
The marketing research was aimed at determination of polarity profiles of "Radegast" and "Velkopopovický kozel" brands of beer. These polarity profiles are to identify a feeling level of perception of the above brands, using the brand evaluation on a scale consisting of contrasting adjectives. It means that we can characterize image of the tested brands in detail. The data obtained are illustrated in a form of a chart, completed with a commentary that should make the brands image characterisation easier. A questionnaire was presented to respondents, to find out polarity profiles.
Economics and Management
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