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Marketingové aspekty sportu
Marketingové aspekty sportu
Name and surname of author:
Eva Čáslavová
Year:
2001
Issue:
4
Keywords:
marketing sportu, klasifikace sportovních produktů, místa produkce ve sportu, sportovní organizace
DOI (& full text):
Anotation:
The author analyses sport marketing implementation in her article. She shows a lot of varieties, which are determined by characteristics features of sport products, sport organisations management, where these products are created, and by specific market situation in sport.
The author analyses sport marketing implementation in her article. She shows a lot of varieties, which are determined by characteristics features of sport products, sport organisations management, where these products are created, and by specific market situation in sport.
Economics and Management
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