New Articles – Marketing and Trade

Discovering the mindsets of the luxury recycling phenomenon

Ardita Todri, Petraq Papajorgji

This study focuses on two main luxury items recycling issues. First, understanding customers’ attitudes toward recycling luxury items via e-business and second, discovering e-platforms configurations used. This study considers as input parameters consumers’ age and gender. Thus, an online survey implementing a mind genomics experiment was delivered to 4,320 international consumers regardless of whether they have experienced or not recycling luxury items via e-commerce channels. Only 3,624…

DOI (& full text): doi.org/10.15240/tul/001/2023-3-011 more

The competitive advantage of enterprises from the customer perspective

Vanda Maráková, Anna Wolak-Tuzimek, Marzanna Lament, Lenka Dzúriková

The ability to achieve and maintain a competitive advantage in the long term is one of the most valuable abilities of a company in the modern economy. Companies strive to achieve a competitive advantage in order to be recognised by customers, which is expected to lead to increased revenues and profits. It is important to choose factors serving to achieve a competitive advantage. More desirable are factors that are difficult to copy by competitors and adapted to the opinions and needs of…

DOI (& full text): doi.org/10.15240/tul/001/2023-3-010 more

Who Are Online Grocery Shoppers?

Radka Bauerová, Halina Starzyczná, Šárka Zapletalová

The acceleration of the digitalisation of grocery shopping is an important trend that shows that this way of sourcing groceries is increasingly accepted by customers. Uncovering, understanding, and describing the differences between online grocery shoppers is interesting from a scientific point of view and a practical one. Correctly targeting a specific customer segment increases the very effectiveness of marketing communication by spending the cost of communicating with those correctly…

DOI (& full text): doi.org/10.15240/tul/001/2023-1-011 more

EXAMINING TREKKERS’ ENVIRONMENTALLY FRIENDLY BEHAVIOR USING AN EXTENDED MODEL OF GOALDIRECTED BEHAVIOR (MGB) AND A NEW ECOLOGICAL PARADIGM SCALE (NEP)

Tulsi Paudel, Wen Ya Li, Yeong Gug Kim

Tourism has a substantial environmental impact, and nature-based tourism is particularly vulnerable to tourists’ activities. Individuals must be aware of the consequential ecological effects during nature-based tourism activities such as trekking. Trekking is a widespread nature-based tourism activity in fragile mountainous and hilly regions. The trekkers’ activities extensively affect the conservation of vegetation along the trail. Therefore, it is essential to study trekkers’ attitudes,…

DOI (& full text): doi.org/10.15240/tul/001/2022-4-009 more

THE IMPACT OF THE COVID-19 PANDEMIC ON ONLINE CONSUMER BEHAVIOR FOR THE BOOK MARKET IN ROMANIA

Violeta Mihaela Dincă, Alina Mihaela Dima

The COVID-19 pandemic and the subsequent lockdown, along with the social distancing rules imposed by governments around the world, have caused major changes in the publishing industry and, therefore, in the book consumption patterns. The main goal of this paper is to identify the changes in the purchasing habits of book consumers within two different frameworks of motivations: utilitarian and hedonic – both studied during the COVID-19 pandemic. A model was developed to study the effects of the…

DOI (& full text): doi.org/10.15240/tul/001/2022-4-010 more