M. Fatih Sengullendi, Enes Kurt
This study aims to provide a comprehensive overview of the literature on job demands and resources (JD-R) theory and uses bibliometric analysis. A total of 688 articles and 204 journals published in the Web of Science database are included in the analysis. The study first provides an overview based on bibliometric indicators such as publication trends, influential journals, and prominent authors. Then, the thematic structure and relationship networks of the JD-R literature are examined using…
The effect of corporate tax rates on foreign direct investment in the context of tax competition
Ivana Andrejkovicova, Alena Andrejovska
In today’s globalized world, tax systems play a crucial role in influencing where investors allocate capital. Some countries recognize the importance of tax policies for national competitiveness, while others lag behind. This study examines the effect of tax competition and selected macroeconomic indicators on foreign direct investment (FDI) inflows in the European Union (EU). Using the generalized method of moments (GMM), the analysis includes data from 24 EU member states between 2002 and 202…
DOI (& full text): doi.org/10.15240/tul/001/2025-5-026
Section: Economics
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Dual effects of leader symbolization in AI adoption: A cross-cultural study of SMEs
Aqsa Tahir, Qaiser Mohi Ud Din, Li Zhang
This study examines the dual impact of leaders’ artificial intelligence (AI) symbolization on employees’ job-crafting behaviors using a cross-cultural analysis of SMEs in China and Pakistan. Based on signaling theory, the study examines how organizational support acts as a crucial moderating factor in the ways that leaders’ overt acceptance of AI influences employee change readiness, perceived threat, and job crafting. The study employs partial least squares structural equation modeling (PLS…
DOI (& full text): doi.org/10.15240/tul/001/2026-1-003
Section: Business Administration and Management
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Impact of green product innovation in SMEs on sustainable development
Tamara Radjenovic, Maja Ivanovic-Djukic, Vesna Jankovic Milic
This paper investigates the contribution of green product innovation implemented by small and medium-sized enterprises (SMEs) in Europe to sustainable development, and the drivers of SMEs to introduce green product innovation. We selected the following groups of drivers: own financial resources, own green technical expertise, and external support, starting from the results of Flash Eurobarometer report. By applying logit regression to a sample of 12,657 SMEs in 34 European countries (European…
DOI (& full text): doi.org/10.15240/tul/001/2026-1-005
Section: Business Administration and Management
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Are human skills still important in the digital age? An analysis of the entrepreneurs’ perspectives
Maria Denisa Vasilescu, Gina Cristina Dimian, Mihaela Maftei, Mirela Ionela Aceleanu
There is a more or less well-founded fear among the worldwide workforce that in the digital economy, robots will replace people. In this context, a concern arises as to what are the human skills that can help people adapt to the new labor market conditions. The prevailing answer seems to be the soft skills, considering that these are increasingly required for their contribution to enhancing the competitiveness of companies that have already automated their routine tasks. The present article…
DOI (& full text): doi.org/10.15240/tul/001/2026-1-006
Section: Business Administration and Management
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Employee perceptions of VR training across generations: Insights into benefits and barriers
Monika Kristl Volfova
This study explores generational differences in employee perceptions of virtual reality (VR) training within corporate settings. As immersive technologies become increasingly integrated into organizational learning, understanding how diverse age cohorts respond to VR is critical for effective implementation. Based on a quantitative survey of 121 employees who participated in VR-based training programs, the research investigates perceived benefits, limitations, and barriers across Generation Z,…
DOI (& full text): doi.org/10.15240/tul/001/2026-1-010
Section: Business Administration and Management
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Adapting the FCB model: Strategic insights for effective marketing communication in Czechia
Katerina Matusinska, Michal Stoklasa
The aim of this paper is to determine the optimal advertising strategies for different grids of newly introduced transformed nine-quadrants concept of Foote, Cone and Belding (FCB) model. The author’s findings from prior studies on the FCB model, within the context of current conditions in Czechia, suggest that adapting the traditional FCB model is essential. Primary data for this study was gathered through an online questionnaire conducted by the Ipsos research agency, with responses from 1,05…
DOI (& full text): doi.org/10.15240/tul/001/2026-1-011
Section: Marketing and Trade
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How important are behavioral analytics tools in the age of modern digital marketing?
Marian Olinski, Kacper Siecinski, Kuanchin Chen
This study evaluates how behavioral analytics tools contribute to short-term business objectives in digital marketing. We analyze 73 case studies from 12 brands collected on October 3, 2023, using content analysis to extract tools, outcomes, and problems addressed. Expert weighting from three senior scholars is applied to value outcome categories, with moderate agreement reported by Kendall’s W = 0.47. We then compute aggregate tool evaluations, build a co-occurrence matrix, and estimate linear…
DOI (& full text): doi.org/10.15240/tul/001/2026-1-012
Section: Marketing and Trade
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Crises precautions: Analysing changes in consumer behaviour – A Romanian food retailer’s perspective
Liana Stanca, Veronica Campian, Vasile Dinu, Dan-Cristian Dabija
The food retail industry has experienced significant transformations during recent crises, including the pandemic, energy crisis, and armed conflicts. These events generated substantial socio-economic challenges for both companies and consumers, directly influencing purchasing behaviour and relational dynamics with brands and products. For instance, mobility restrictions during the pandemic forced consumers to reconsider how they purchased food and non-food items. Concurrently, armed conflicts…
DOI (& full text): doi.org/10.15240/tul/001/2026-1-014
Section: Marketing and Trade
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Case studies of subjective data dimensions in business intelligence based on literature
Klara Antlova, Martin Zelenka
Data quality is widely recognized as a decisive factor for the success of business intelligence systems, as it directly influences the reliability of insights, the effectiveness of decision-making, and the level of trust placed in analytical outcomes. Traditional approaches have emphasized technical aspects such as accuracy, completeness, and consistency. Recently, attention has shifted toward subjective, user-related dimensions of data quality, influenced by perception, trust, and…
DOI (& full text): doi.org/10.15240/tul/001/2026-1-015
Section: Information management
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