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Current issue


A bibliometric overview of job demands-resources theory literature

M. Fatih Sengullendi, Enes Kurt

This study aims to provide a comprehensive overview of the literature on job demands and resources (JD-R) theory and uses bibliometric analysis. A total of 688 articles and 204 journals published in the Web of Science database are included in the analysis. The study first provides an overview based on bibliometric indicators such as publication trends, influential journals, and prominent authors. Then, the thematic structure and relationship networks of the JD-R literature are examined using…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-024

Section: Business Administration and Management

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The effect of corporate tax rates on foreign direct investment in the context of tax competition

Ivana Andrejkovicova, Alena Andrejovska

In today’s globalized world, tax systems play a crucial role in influencing where investors allocate capital. Some countries recognize the importance of tax policies for national competitiveness, while others lag behind. This study examines the effect of tax competition and selected macroeconomic indicators on foreign direct investment (FDI) inflows in the European Union (EU). Using the generalized method of moments (GMM), the analysis includes data from 24 EU member states between 2002 and 202…

DOI (& full text): doi.org/10.15240/tul/001/2025-5-026

Section: Economics

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How soft TQM practices and IT adoption improve business performance in hotel service: Empirical evidence from developing countries

Anh Chi Phan, Ha Thu Nguyen, Hao Anh Nguyen, Truong Trong Hoang, Yoshiki Matsui

The objective of the article is to examine the impact of soft total quality management (TQM) practices on enhancing workforce quality and business performance in hotels in Vietnam. Additionally, it explores the moderating role of information technology (IT) adoption in these relationships. Quantitative approach was applied to formulate the analytical framework. To test the established hypotheses, structural equation modelling was utilized to analyze data were collected from 122 hotels in…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-002

Section: Business Administration and Management

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Dual effects of leader symbolization in AI adoption: A cross-cultural study of SMEs

Aqsa Tahir, Qaiser Mohi Ud Din, Li Zhang

This study examines the dual impact of leaders’ artificial intelligence (AI) symbolization on employees’ job-crafting behaviors using a cross-cultural analysis of SMEs in China and Pakistan. Based on signaling theory, the study examines how organizational support acts as a crucial moderating factor in the ways that leaders’ overt acceptance of AI influences employee change readiness, perceived threat, and job crafting. The study employs partial least squares structural equation modeling (PLS…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-003

Section: Business Administration and Management

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Strategic alignment matters: A configurational approach to digital transformation models for enhancing manufacturing productivity

Jiancun Zheng, Lu Shi

This study explores how the alignment of digital transformation models (DTM) with internal and external environmental factors drives productivity improvement in manufacturing enterprises. Using the fuzzy-set qualitative comparative analysis (fsQCA) methodology, the analysis reveals that no single factor is necessary for successful digital transformation. Instead, the alignment of DTM with environmental factors determines its effectiveness. The study identifies three independent DTM: (1)…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-004

Section: Business Administration and Management

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Impact of green product innovation in SMEs on sustainable development

Tamara Radjenovic, Maja Ivanovic-Djukic, Vesna Jankovic Milic

This paper investigates the contribution of green product innovation implemented by small and medium-sized enterprises (SMEs) in Europe to sustainable development, and the drivers of SMEs to introduce green product innovation. We selected the following groups of drivers: own financial resources, own green technical expertise, and external support, starting from the results of Flash Eurobarometer report. By applying logit regression to a sample of 12,657 SMEs in 34 European countries (European…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-005

Section: Business Administration and Management

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Are human skills still important in the digital age? An analysis of the entrepreneurs’ perspectives

Maria Denisa Vasilescu, Gina Cristina Dimian, Mihaela Maftei, Mirela Ionela Aceleanu

There is a more or less well-founded fear among the worldwide workforce that in the digital economy, robots will replace people. In this context, a concern arises as to what are the human skills that can help people adapt to the new labor market conditions. The prevailing answer seems to be the soft skills, considering that these are increasingly required for their contribution to enhancing the competitiveness of companies that have already automated their routine tasks. The present article…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-006

Section: Business Administration and Management

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Age management implementation in the workplace: Trends, contributing factors, and implications for organizational performance

Andrea Seberini, Alena Kascakova, Miroslava Tokovska, Jana Solcova

This study investigates age management implementation and its impact on employment patterns in Slovak organizations between 2021–2024. The research examines organizational responses to workforce aging challenges in a post-transition economy through a mixed-methods approach. Quantitative workforce analysis of Statistical Office data (n = 2,503) was combined with qualitative organizational assessment through key informant interviews (n = 6) to analyze employment trends across age cohorts and…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-007

Section: Business Administration and Management

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Exploring the relationship between workplace bullying and workplace anxiety: Evidence from the higher education sector of Oman

Samma Faiz Rasool, Muttahir Hussain, Hamid Raza, Albert John, Vaclav Zubr

This study explores the complex relationship between workplace bullying, workplace anxiety, sustainable work performance, and innovative work behavior within the higher education sector of the Sultanate of Oman. Moreover, we also investigate the mediating effect of workplace anxiety between the relationship of workplace bullying and sustainable work performance. Using the research questionnaire from the 320 samples, data were collected from the universities located in the Sultanate of Oman. The…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-008

Section: Business Administration and Management

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Employee perceptions of VR training across generations: Insights into benefits and barriers

Monika Kristl Volfova

This study explores generational differences in employee perceptions of virtual reality (VR) training within corporate settings. As immersive technologies become increasingly integrated into organizational learning, understanding how diverse age cohorts respond to VR is critical for effective implementation. Based on a quantitative survey of 121 employees who participated in VR-based training programs, the research investigates perceived benefits, limitations, and barriers across Generation Z,…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-010

Section: Business Administration and Management

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Adapting the FCB model: Strategic insights for effective marketing communication in Czechia

Katerina Matusinska, Michal Stoklasa

The aim of this paper is to determine the optimal advertising strategies for different grids of newly introduced transformed nine-quadrants concept of Foote, Cone and Belding (FCB) model. The author’s findings from prior studies on the FCB model, within the context of current conditions in Czechia, suggest that adapting the traditional FCB model is essential. Primary data for this study was gathered through an online questionnaire conducted by the Ipsos research agency, with responses from 1,05…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-011

Section: Marketing and Trade

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How important are behavioral analytics tools in the age of modern digital marketing?

Marian Olinski, Kacper Siecinski, Kuanchin Chen

This study evaluates how behavioral analytics tools contribute to short-term business objectives in digital marketing. We analyze 73 case studies from 12 brands collected on October 3, 2023, using content analysis to extract tools, outcomes, and problems addressed. Expert weighting from three senior scholars is applied to value outcome categories, with moderate agreement reported by Kendall’s W = 0.47. We then compute aggregate tool evaluations, build a co-occurrence matrix, and estimate linear…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-012

Section: Marketing and Trade

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A resilient model for trade volume forecasting under economic uncertainty: Addressing challenges in the global supply chain

Guanglan Zhou, Ziyi Wu

In recent years, the escalating economic uncertainty arising from Sino-US trade frictions has made the accurate forecasting of trade volume a crucial yet challenging task, with wide-ranging implications for the stability of the global supply chain. Precise trade forecasts are essential for supporting strategic decision-making and ensuring resilience across industries that rely on international trade. To address this challenge, this study introduces an innovative predictive model, the principal…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-013

Section: Marketing and Trade

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Crises precautions: Analysing changes in consumer behaviour – A Romanian food retailer’s perspective

Liana Stanca, Veronica Campian, Vasile Dinu, Dan-Cristian Dabija

The food retail industry has experienced significant transformations during recent crises, including the pandemic, energy crisis, and armed conflicts. These events generated substantial socio-economic challenges for both companies and consumers, directly influencing purchasing behaviour and relational dynamics with brands and products. For instance, mobility restrictions during the pandemic forced consumers to reconsider how they purchased food and non-food items. Concurrently, armed conflicts…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-014

Section: Marketing and Trade

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Case studies of subjective data dimensions in business intelligence based on literature

Klara Antlova, Martin Zelenka

Data quality is widely recognized as a decisive factor for the success of business intelligence systems, as it directly influences the reliability of insights, the effectiveness of decision-making, and the level of trust placed in analytical outcomes. Traditional approaches have emphasized technical aspects such as accuracy, completeness, and consistency. Recently, attention has shifted toward subjective, user-related dimensions of data quality, influenced by perception, trust, and…

DOI (& full text): doi.org/10.15240/tul/001/2026-1-015

Section: Information management

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