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New Articles – Marketing and Trade


EXAMINING TREKKERS’ ENVIRONMENTALLY FRIENDLY BEHAVIOR USING AN EXTENDED MODEL OF GOALDIRECTED BEHAVIOR (MGB) AND A NEW ECOLOGICAL PARADIGM SCALE (NEP)

Tulsi Paudel, Wen Ya Li, Yeong Gug Kim

Tourism has a substantial environmental impact, and nature-based tourism is particularly vulnerable to tourists’ activities. Individuals must be aware of the consequential ecological effects during nature-based tourism activities such as trekking. Trekking is a widespread nature-based tourism activity in fragile mountainous and hilly regions. The trekkers’ activities extensively affect the conservation of vegetation along the trail. Therefore, it is essential to study trekkers’ attitudes,…

DOI (& full text): doi.org/10.15240/tul/001/2022-4-009 more

THE IMPACT OF THE COVID-19 PANDEMIC ON ONLINE CONSUMER BEHAVIOR FOR THE BOOK MARKET IN ROMANIA

Violeta Mihaela Dincă, Alina Mihaela Dima

The COVID-19 pandemic and the subsequent lockdown, along with the social distancing rules imposed by governments around the world, have caused major changes in the publishing industry and, therefore, in the book consumption patterns. The main goal of this paper is to identify the changes in the purchasing habits of book consumers within two different frameworks of motivations: utilitarian and hedonic – both studied during the COVID-19 pandemic. A model was developed to study the effects of the…

DOI (& full text): doi.org/10.15240/tul/001/2022-4-010 more

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